Organic Search Manager

🕒 April 16

🇺🇸 United States – Remote

💵 $120k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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KnowBe4

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

📋 Description

• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic. • Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings • Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share • Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms. • Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses • Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs. • Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience. • Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers. • Partner with content teams to develop optimized content • Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power. • Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms. • Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts. • Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

🎯 Requirements

• Bachelor’s Degree in Marketing or similar field, or equivalent work experience • 5+ years of experience managing organic search strategy • Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus) • Experience with Salesforce and Google Analytics • Significant experience managing SEO and GEO strategy • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions • Expert in end-to-end marketing for inbound marketing functions • Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance

🏖️ Benefits

• company-wide bonuses based on monthly sales targets • employee referral bonuses • adoption assistance • tuition reimbursement • certification reimbursement • certification completion bonuses