Senior Manager, Demand Generation

🕒 April 14

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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KnowBe4

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

📋 Description

• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation. • Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality. • Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives. • Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources. • Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints. • Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy. • Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve. • Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.

🎯 Requirements

• Bachelor’s degree or equivalent work experience. • Experience with B2B marketing in the technology industry; cybersecurity experience is preferred. • Proven experience managing people, specifically within Email or Webinar/Event functions. • Significant experience managing multi-channel digital functions and associated vendors. • Experience handling marketing budgets and forecasting/reporting results. • Experience with Salesforce and marketing automation platforms. • Expert in end-to-end marketing for digital functions. • Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance. • Significant experience managing and negotiating with digital vendors and digital platform providers.

🏖️ Benefits

• We offer company-wide bonuses based on monthly sales targets • Employee referral bonuses • Adoption assistance • Tuition reimbursement • Certification reimbursement • Certification completion bonuses - all in a modern, high-tech, and fun work environment.