Growth Content Lead

🔥 17 hours ago

🇪🇺 Europe – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Koinly

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

₿ Crypto

💳 Fintech

☁️ SaaS

Crypto • Fintech • SaaS

Koinly is a company that provides cryptocurrency tax calculation and asset tracking software to help investors and accountants calculate and file crypto taxes quickly and accurately. The platform connects to exchanges and wallets, automates tax-report generation, and aims to simplify tax compliance and portfolio tracking for users worldwide. Koinly operates as a remote-first, fast-growing startup focused on making crypto tax reporting accessible and efficient.

📋 Description

• Lead Koinly’s content team and own end-to-end content strategy • Manage, coach, mentor, and empower SEO, Video, Social, Technical Writing, and Design specialists • Set KPIs, provide feedback, unblock team members, and elevate their craft • Oversee the editorial calendar, content pipeline, and resource allocation • Define and enforce Koinly’s tone of voice across articles, scripts, emails, and social posts • Track content-driven signups, CAC, channel performance, and ROI • Lead email marketing, automated lifecycle campaigns, and newsletters • Lead product announcements, partner co-marketing copy, and release notes • Personally write landing page copy, email sequences, PR communications, and brand pieces • Establish a content workflow and resource allocation system • Audit email onboarding sequences and landing pages and ship optimized conversion copy • Review attribution, CAC, and conversion data to develop growth content strategy

🎯 Requirements

• Hands-on experience using Web3 wallets, DeFi platforms, or crypto exchanges • Native / near-native English • Excellent written and verbal communication • Proven ability to write clear, persuasive, high converting copy • Demonstrated experience building or scaling a product-led content engine in an early-stage, scaling, or founder-led environment • Ability to define, implement, and enforce a distinctive brand TOV across text, video scripts, and social platforms • Strong portfolio featuring high-converting landing page copy, email sequences, educational guides, or brand messaging drafted personally • Comfortable managing editorial pipelines and using analytics such as GA4, search metrics, and conversion data • Proven ability to set strategy and align written, video, and social channels to drive organic growth, signups, and CAC • Proven content leadership and builder track record • C2/Native-level English • Crypto-native • Background check required before joining

🏖️ Benefits

• 32 days PTO • 100% Async culture • Flexible schedule • High autonomy • Remote work • Background checks required before joining