Marketing Lead

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🕒 March 26

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KOSYS Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

📚 Education

🤖 Artificial Intelligence

⚡ Productivity

Education • Artificial Intelligence • Productivity

KOSYS Group is a company focused on personal development and language learning through innovative neurowissenschaftlich methods. Their products like NEOOS® and WOOYCE® utilize brain science to enhance learning efficiency and promote cognitive training, aiming to help individuals achieve their personal and professional goals rapidly and effectively. KOSYS Group offers tools, training, and coaching aimed at improving learning processes, concentration, and overall well-being.

📋 Description

• Development and management of a comprehensive performance marketing strategy across multiple digital channels (social media, content marketing, SEO/SEA, email marketing) • Planning, execution and monitoring of performance-oriented online campaigns for new customer acquisition, customer activation and retention • Continuous analysis of user behavior and campaign data with a focus on email marketing and split testing • Derivation of optimization measures based on KPIs (CPA, ROAS, CVR, conversion rates) • Planning and coordination of webinars and other online sales-promotion activities • Promotion of our online presence and increase of customer engagement across platforms • Development and optimization of our YouTube channels and implementation of podcast formats • Management of key performance channels (Google Ads, social media ads, retargeting) • Oversight of tracking for our on- and offline marketing activities, especially for email marketing campaigns • Preparation of regular reports and presentation of results with clear recommendations for action • Analysis of market trends and viral topics for profitable integration into our marketing strategy (supported by our Data Scientist) • Responsible management of the marketing budget and efficient allocation of resources • Establishment and leadership of the marketing department, where appropriate

🎯 Requirements

• University degree and/or vocational training in marketing, media, communications, business administration or a comparable qualification • Alternatively, more than 3 years of relevant professional experience • Proven professional experience in (performance) marketing with a focus on measurable results • Successful implementation of marketing campaigns with demonstrable references • Solid knowledge of tools such as Google Analytics, Google Ads, Facebook Ads Manager • Sound experience with email automation platforms such as Klick-Tipp, Mailchimp, GetResponse or similar systems • Good prior knowledge of social media and online marketing • Understanding of funnel concepts and the customer journey • Strong analytical thinking, numerical affinity and result orientation • Creativity to develop innovative growth strategies • Passion for marketing, media and communications • Organizational skills and a structured way of working • Ability to follow existing processes and further develop them • Quick comprehension, high discipline and able to work independently • Strong team skills combined with a confident presence • Strong communication skills and a keen eye for precision • Clean and error-free written expression in German; ideally also proficient in English

🏖️ Benefits

• Competitive salary and permanent employment contract • Team events, strong team culture and corporate benefits