Director, Social & Content

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands. • Lead multiple workstreams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration. • Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide. • Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve. • Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones. • Drive operational excellence - onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility.

🎯 Requirements

• 10+ years leading social and content strategy in fast-moving, highly competitive environments. • Proven success driving social strategy across complex product ecosystems - crypto experience a major plus. • Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture. • Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows. • Confident leading globally distributed teams and collaborating across regions, functions, and time zones. • Crypto never sleeps. Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most.

🏖️ Benefits

• Offers Equity • Offers Bonus