Senior Group Product Manager – Growth Platform

November 5

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed. • Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels. • Design and build a best-in-class communications and content platform (push, email, in-app orchestration). • Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts. • Define the platform strategy that increases engagement and retention from day one. • Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms. • Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Client Engagement, and Engineering. • Drive adoption and measurable impact: operational docs, onboarding, feedback loops.

🎯 Requirements

• Minimum 7+ years of product management experience • Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability). • Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance). • Strong analytical chops; turn data into decisions and measurable outcomes. • Practical experience using AI/ML to personalize content, send time, and upsell/cross-sell, with at least one shipped use case. • Bias to action—comfortable running discovery, writing crisp PRDs, and launching quality v0/v1 in a fast growing, remote-first org.

🏖️ Benefits

• Offers Equity • Offers Bonus