Senior Manager, Marketing Analytics – Breakout Prop

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels. • Own and optimize tools like Google Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey. • Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams. • Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue. • Proactively investigate data abnormalities to deliver timely explanations or hypotheses to leadership. • Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions. • Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance. • Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization.

🎯 Requirements

• 5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company. • Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data. • Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis. • Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope). • Advanced experience with Google Analytics, Adobe Analytics, or Heap, and tag management platforms (Google Tag Manager, Segment, or Tealium). • Strong understanding of paid media, web analytics, and user journey tracking. • Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences. • A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet. • Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving, data-rich but fast-changing market.

🏖️ Benefits

• Offers Equity • Offers Bonus • Medical • Dental • Vision • 401(k)