Regional Marketing Manager – Americas

🔥 12 hours ago

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kramer

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1981

🔧 Hardware

📚 Education

📱 Media

Hardware • Education • Media

Kramer is a leader in the audio-visual technology sector, providing innovative solutions for connectivity, signal management, and collaboration. With a global presence, Kramer designs cutting-edge products that enhance engagement in various environments including education, enterprise, and entertainment. The company's focus is on creating seamless audio-visual experiences that drive productivity and creativity across diverse applications.

📋 Description

• Develop and execute the annual regional marketing strategy and plan for the entire Americas region, including North America and Latin America, aligned with Kramer’s global marketing strategy and business objectives. • Partner closely with regional sales leadership and local sales teams to understand market priorities and develop marketing initiatives that support pipeline growth and revenue generation. • Plan, coordinate, and execute integrated marketing campaigns across multiple channels to increase brand awareness, strengthen market presence, and generate qualified leads. • Collaborate with the global marketing team to adapt and execute global campaigns while ensuring regional relevance across different Americas markets. • Manage regional digital marketing activities, including email marketing, social media, webinars, landing pages, marketing automation, and localized content. • Coordinate and manage regional events, exhibitions, customer events, partner marketing programs, and industry activities across North America and Latin America. • Support regional public relations activities and collaborate with external agencies, media partners, and industry influencers. • Create and adapt marketing content, sales enablement materials, presentations, and promotional assets tailored to different markets within the Americas region. • Monitor campaign performance, analyze marketing metrics, and provide insights and recommendations to improve effectiveness, lead generation, and ROI. • Manage the regional marketing budget and ensure effective allocation of resources across Americas markets. • Identify market trends, customer needs, competitive insights, and regional opportunities to support marketing strategy and business decisions. • Build strong relationships with internal stakeholders, sales teams, channel partners, customers, system integrators, and external vendors across the Americas region.

🎯 Requirements

• Native-level English – required. • Spanish and/or Portuguese – an advantage. • At least 5 years of experience in a regional marketing role within a global B2B organization. • Experience managing marketing activities across multiple countries or regions. • Experience in technology, ProAV, IT, networking, unified communications, or related industries – an advantage. • Proven experience developing and executing integrated marketing campaigns across digital and offline channels. • Hands-on experience with marketing technologies, including CRM systems, marketing automation platforms, SEO, SEM, email marketing, and analytics tools. • Experience supporting demand generation and working closely with sales teams to drive business growth. • Strong project management skills with the ability to manage multiple initiatives simultaneously across different markets. • Excellent communication, presentation, and interpersonal skills. • Ability to work effectively in a global, multicultural, and distributed environment. • Self-motivated, proactive, and able to work independently in a fast-paced global environment. • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Willingness to travel across the Americas region as needed.

🏖️ Benefits

• Opportunities for professional growth and executive leadership development. • A supportive, collaborative, and innovative global work environment. • A culture that encourages ownership, accountability, and strategic thinking. • Strong organizational values built on integrity, respect, and teamwork. • The opportunity to make a meaningful impact and help shape the future of Kramer across the Americas region.