Growth Marketing Manager – Paid Analytics

🕒 May 28

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 33%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kueski

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💳 Fintech

💸 Finance

👥 B2C

💰 $23.3M Venture Round - Kueski on 2022-10

Fintech • Finance • B2C

Kueski is a Mexico-based digital financial services company and fintech that provides online, unsecured personal loans and microcredits, plus a buy-now-pay-later payment product called Kueski Pay. It serves consumers through a mobile app and website with fast, automated loan decisions (including products that don’t require a credit bureau record), and also offers merchant integrations to enable installment payments. Kueski emphasizes 100% online processes, data encryption, regulatory compliance with Mexican authorities (CONDUSEF/CNBV), customer support, and financial-education resources.

📋 Description

• Design, implement, and refine marketing attribution models across all channels • Develop frameworks to identify and account for second-order effects • Define incrementality measurement approaches, including geo holdouts, intent-to-treat analyses, and synthetic controls • Own attribution methodology decisions and communicate trade-offs to stakeholders and leadership • Lead tracking infrastructure implementation and maintenance across web and app • Design and implement server-to-server integrations for paid media optimization • Audit and troubleshoot tracking discrepancies to ensure end-to-end data accuracy • Manage and evolve the marketing analytics stack, including GA4, Amplitude, third-party attribution tools, and Databricks • Partner with Data Engineering and Product to improve event schemas, tracking coverage, and pipeline reliability • Independently extract, structure, and analyze data • Develop dashboards and reports covering campaign performance, channel ROI, and attribution trends • Identify patterns and anomalies and provide actionable recommendations • Use advanced analytics to inform budget allocation and channel mix decisions • Collaborate with Performance and Lifecycle Marketing on campaign optimization • Conduct A/B and multivariate experiments • Help forecast marketing budgets and recommend spend allocation for maximum ROI • Educate marketing, data, and finance teams on attribution and measurement best practices

🎯 Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a closely related field • Strong track record of operating autonomously on complex, end-to-end projects • Deep technical expertise in tag management (GTM or equivalent), pixel setup, event tracking across web and mobile, and server-to-server integrations • Strong command of multi-touch, data-driven, and incrementality-based attribution modeling • Ability to reason about second-order effects of marketing initiatives • Proficiency in SQL and at least one BI/analytics tool (Databricks, Data Studio, Tableau, or equivalent) • Experience with GA4 or Adobe Analytics and Amplitude or equivalent • Understanding of paid social, SEM, programmatic, affiliate, and CRM measurement challenges • Experience with A/B testing and statistical analysis applied to marketing measurement • Ability to translate complex analytical findings into strategic recommendations for non-technical stakeholders and senior leadership • Detail-oriented and proactive, with a high standard for data accuracy • Experience with statistical modeling and machine learning applied to marketing, such as MMM or propensity models • Experience mentoring junior analysts

🏖️ Benefits

• Strong, diverse, and inclusive workplace culture • Reasonable accommodations during the hiring process