ABM Manager

November 26

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Kustomer

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SaaS • B2B • Artificial Intelligence

Kustomer is a customer service platform that combines CRM, ticketing, and artificial intelligence to deliver a comprehensive solution for efficient and personalized customer experience management. The platform offers self-service options for customers, empowering them with instant solutions, and provides tools for agents to deliver exceptional service. Kustomer harnesses the power of AI to automate and optimize customer queries and interactions across multiple channels, ensuring secure and seamless experiences for both customers and service agents. The company's AI-driven approach enhances customer satisfaction and operational efficiency.

201 - 500 employees

Founded 2015

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

💰 $60M Venture Round on 2023-05

📋 Description

• Partnering with Digital, Field Marketing, Sales, and BDR teams to develop targeted ABM programs that engage champions, influencers, and executive decision-makers within key accounts. • Owning end-to-end enterprise ABM program execution, including strategy, goal setting, budgeting, account selection/list management, campaign planning, asset development, follow-up orchestration, and reporting. • Executing multi-channel ABM campaigns against top global accounts, leveraging both 1:1 and 1:few programs. • Collaborating with Sales and BDRs to ensure coordinated outreach, account insights, and program alignment throughout the funnel. • Using data to monitor performance, surface insights, and optimize campaigns to increase engagement, pipeline contribution, and conversion. • Testing and evolving ABM tactics over time to continuously improve how we identify, reach, and influence target accounts.

🎯 Requirements

• 5+ years of demand generation and/or field marketing experience within B2B SaaS. • Strong verbal, written, and cross-functional communication skills. • Deep experience with HubSpot, Salesforce, 6sense, or similar ABM and marketing automation platforms (strongly preferred). • Demonstrated success building and scaling ABM programs and implementing a modern enterprise marketing playbook. • Ability to strategically evolve ABM tactics over time, balancing experimentation with repeatable processes. • Hands-on experience running multi-channel campaigns that directly drive pipeline, including list building and targeting, webinars and digital events, personalized landing pages, account-based ads, direct mail, paid social, and other modern ABM channels.

🏖️ Benefits

• Kustomer offers an array of benefits including competitive salaries and stock options. • In the U.S. we offer 100% healthcare coverage. • 401K. • WiFi and Mobile reimbursement. • A generous vacation policy. • In the UK we also offer pension, supplemental health insurance and other perks.