Market Research Analyst

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August 1

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Laba

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Education

Laba is an international business school that has been operating for 9 years, offering a wide range of online courses for professional growth. They provide courses in various fields such as finance, business management, HR and recruitment, marketing and PR, and Business English. Their education model focuses on live webinars and interactive workshops to ensure students are actively engaged in learning. The school collaborates with international professional organizations like PMI, HRCI, IIBA, and ACCA to enhance the value of their certifications. Laba is dedicated to supporting their learners with continuous support from instructors and personal managers. They do not offer their courses to citizens of Russia and Belarus.

11 - 50 employees

Founded 2015

📚 Education

📋 Description

• Laba Group is one of the largest international EdTech companies in Eastern Europe. • We launch courses that transform careers, businesses, and lives. • Our mission is to provide relevant and systematic knowledge that empowers individuals to excel in their professional journeys. • Our diverse portfolio includes: • Laba: An online business school offering courses in management, marketing, finance, and more. • Skvot: A school of popular culture where creativity meets industry expertise. • Laba Tools: project, that provides practical knowledge about the newest business tools on market. • We are seeking a talented Market Research Specialist to join our dynamic team. • Conduct structured, data-driven research to identify market opportunities and find new product concepts. • You'll be the key driver in presenting insights persuasively to stakeholders, helping us make strategic decisions and shape our product development roadmap. • Identify and validate new topics for digital educational products. • Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis. • Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI. • Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps. • Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority. • Document research outcomes and maintain organized records for future reference. • Present research findings in compelling narratives to drive alignment with cross-functional teams.

🎯 Requirements

• Strong grasp of both qualitative and quantitative research methods. • Experience designing surveys, conducting interviews, and desk research. • Ability to formulate hypotheses and structure research to validate or disprove them. • Proven ability to move from raw data to clear, actionable insights. • Proficiency in tools like Excel/Google Sheets, Google Slides, and data analysis tools such as SPSS, Power BI, or Tableau. • General experience with social listening tools. • Direct experience contributing to new product ideation or evaluation. • Familiarity with early-stage product validation processes. • Understanding of online course markets, audience behavior, or B2C digital products.

🏖️ Benefits

• Opportunity to grow. • A full-time remote form of cooperation. • Stay healthy. • Constructive feedback. • A great team – you will be part of a team that pulls together, can effectively solve any problem, supports each other and focuses on common goal 😜