SEO Specialist

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• **Objective of the role** • Act strategically and technically to drive the organic growth of La Moda's websites, leading diagnostics, prioritization and technical SEO initiatives focused on crawling, indexing, architecture, performance, search experience and organic revenue growth. • The person will be responsible for turning technical analyses and performance data into clear action plans for technology, e-commerce, content and the partner agency. • **Scope of activities** • **Technical SEO and governance** • Perform recurring technical audits across La Moda's brand websites. • Identify issues related to crawling, indexing, rendering, canonicalization, pagination, redirects, status codes, sitemaps, robots.txt and URL architecture. • Assess technical impacts of site changes, new pages, collections, campaigns, integrations and platform adjustments. • Monitor implementations with technology, product, e-commerce teams and external partners. • Ensure SEO best practices on category pages, product pages, internal search, collections, landing pages and corporate pages. • Support migration projects, structural changes, template adjustments, performance improvements and critical SEO fixes. • **SEO strategy and performance** • Build, support and monitor the strategic SEO roadmap, prioritizing requests by impact, effort and revenue potential. • Identify organic growth opportunities for Lança Perfume, My Favorite and other digital initiatives within the group. • Analyze organic competitors, search trends, seasonality, strategic categories and user behavior. • Support the definition of targets, KPIs, projections and organic growth plans. • Investigate drops, fluctuations or opportunities in organic traffic with both technical and business perspectives. • **Data, tools and reporting** • Track metrics in Google Search Console, GA4, SEMrush, Screaming Frog and complementary tools. • Monitor organic sessions, organic revenue, conversion, CTR, impressions, average position and performance by page/category. • Perform analyses of Core Web Vitals, load speed, page experience and mobile performance. • Analyze logs, crawler behavior and opportunities to optimize crawl budget, when applicable. • Prepare executive analyses and practical recommendations to support decision-making. • **Interface with internal teams and agency** • Act as the primary technical SEO contact with technology, e-commerce, product, content, CRM and media teams. • Provide technical guidance to the partner agency on technical SEO and organic strategy. • Validate technical recommendations sent by the agency and ensure alignment with internal priorities. • Translate SEO needs into clear briefs, technical tickets and actionable plans. • Support SEO coordination in organizing priorities, tracking results and communicating with stakeholders.

🎯 Requirements

• **Prerequisites** • Strong experience in technical SEO, preferably in e-commerce. • Proficiency with Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs or similar tools. • Knowledge of HTML, CSS, rendered JavaScript and web development best practices applied to SEO. • Experience with information architecture, structured data, Core Web Vitals, sitemaps, robots.txt and status codes. • Ability to analyze data, identify complex issues and prioritize actions with a business-impact perspective. • Good communication skills to interface with technical and non-technical teams. • Organization, autonomy and the ability to manage multiple initiatives simultaneously. • **Differentials** • Experience with e-commerce platforms, especially VTEX or similar environments. • Experience with log analysis and crawl budget optimization. • Knowledge of SEO for fashion, retail, marketplaces or brands with high seasonality. • Experience in migration projects, site restructuring or platform changes. • Knowledge of Looker Studio, BigQuery, SQL or report automation. • Familiarity with international SEO, AEO/GEO, advanced structured data and AI-powered search.

🏖️ Benefits

• Dental plan (after probation) • Health plan (after probation) • In-house cafeteria (available when working on-site at Headquarters) • Performance bonus (PPR) • Employee discounts on the brands • Childcare allowance • Tuition assistance • Employee referral program • **Additional perks:** • In-house coffee shop • Exclusive internal stores for employees • Good Card Plus (benefits card) • On-site banking service • Partnerships with educational institutions, gyms and food service providers