Senior Channel Marketing Manager

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🕒 April 28

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Lark

1 - 10 employees

Founded 2010

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness • Digital Health

Lark is a digital health coach that helps individuals achieve their health goals through personalized coaching programs. It offers a Diabetes Prevention Program that is clinically tested and available via smartphone, providing users with resources like a smart scale and the opportunity to earn health-related devices at no cost with eligible insurance. Lark focuses on managing chronic conditions such as weight, diabetes, hypertension, and heart health, engaging members with 24/7 coaching and community support.

📋 Description

• Lead marketing representation in critical external commercial plan partner meetings • Collaborate closely with account management to define, develop, and deliver essential marketing assets • Lead end-to-end marketing execution for Medicare programs • Own the execution of high-impact consumer enrollment campaigns • Partner closely with AM teams to respond to client marketing requests • Lead campaign performance tracking with a focus on enrollment and engagement metrics • Partner closely with legal to ensure compliance of marketing materials • Use strategic thinking to identify and resolve complex enrollment issues

🎯 Requirements

• Proven background in healthcare marketing with significant experience focused on commercial and Medicare plans • Track record of leading direct-to-consumer campaigns • Exceptional attention to detail and compliance-driven • Strong analytical skills with a focus on enrollment funnel performance • Agile mindset and adaptability in dynamic environments • Strategic problem solver and influencer • Extensive experience in channel, lifecycle, and CRM marketing • Hands-on experience with marketing automation platforms

🏖️ Benefits

• Comprehensive benefits package • Participation in a bonus program • Stock awards when applicable

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