Senior Paid Social Specialist

Job not on LinkedIn

🔥 24 minutes ago

🌐 Mexico, Colombia, +2 more countries – Remote

🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote 🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 47 days.
• 9 open roles for a team of 13.
• No salary listed.

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LatamCent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

LatamCent is a staffing and recruiting firm that specializes in connecting companies in the USA with top talent from Latin America. They focus on building remote and nearshore teams for various functions including sales, marketing, and IT, leveraging their expertise to help organizations recruit, hire, and retain the top 1% of talent in the region. With a commitment to providing high-quality candidates quickly, LatamCent helps businesses reduce hiring times and costs while enhancing their workforce with skilled professionals.

📋 Description

• Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest • Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives • Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth • Analyze ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue • Conduct ongoing testing across audiences, creative formats, messaging, placements, and campaign structures • Identify underperforming campaigns and implement data-driven optimization strategies • Collaborate with Growth Strategists to translate client growth objectives into paid social execution • Monitor budget pacing and ensure advertising spend is allocated effectively • Evaluate creative performance and communicate insights and recommendations to internal teams • Maintain accurate campaign documentation, performance tracking, and reporting • Stay current with platform updates, advertising policies, and paid social best practices

🎯 Requirements

• 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands • Advanced, hands-on experience with Meta Ads Manager • Experience managing six-figure monthly advertising budgets • Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation • Proven ability to analyze campaign performance and make optimization decisions based on data • Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution • Experience managing multiple campaigns or client accounts simultaneously • Ability to work independently, prioritize effectively, and take ownership of campaign execution • Strong communication skills and ability to collaborate with Growth Strategists • Advanced English proficiency (C1 or C2), written and spoken • Availability to work with meaningful overlap with U.S. business hours • Working experience managing campaigns on TikTok Ads and Pinterest Ads (preferred) • Experience working with established or high-growth eCommerce brands (preferred) • Familiarity with Shopify and eCommerce analytics environments (preferred) • Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability (preferred) • Experience with attribution, conversion tracking, and performance measurement tools (preferred) • Experience working in a performance marketing agency environment (preferred)

🏖️ Benefits

• Remote work • Remote-first work environment • Weekly jobs newsletter (automatically added upon application) • AI assistant call after application submission

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