Social Media Manager

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Later

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

🛍️ eCommerce

🌍 Social Impact

B2B • eCommerce • Social Impact

Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.

📋 Description

• Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns. • Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media’s story. • Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice. • Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements. • Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera. • Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable. • Monitor and actively engage with Later's social communities across platforms, responding to comments, messages, and mentions in a way that builds genuine connection with our audience. • Track, analyze, and report on social performance metrics across platforms, translating data into actionable insights that continuously improve content quality and audience growth.

🎯 Requirements

• 3-5+ years of hands-on social media management experience, ideally in-house at a brand or in a content-forward agency environment. • Demonstrated comfort and confidence on camera, with a portfolio of short-form video content you have personally appeared in or produced. • Deep, current platform knowledge across Instagram, TikTok, and LinkedIn, including an understanding of algorithm behavior, content formats, and audience dynamics unique to each. • Strong copywriting skills, with the ability to adapt tone and format for different platforms and content types while maintaining a consistent brand voice. • Experience managing social content calendars and publishing workflows, with strong organizational skills and a track record of meeting deadlines in a fast-moving environment. • Comfort with social analytics tools and a habit of letting performance data shape creative decisions. • Collaborative working style with experience partnering across creative, content, and marketing teams. • Genuine enthusiasm for the creator economy, social media trends, and the evolving landscape of influencer marketing. • Experience using social media management platforms for scheduling, analytics, and community management. • Bonus: hands-on experience with Later's platform, or familiarity with link in bio tools, creator marketplaces, or influencer marketing software.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options