Campaign Performance Analyst

October 31

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Supporting quality assurance for our financebuzz.com and allaboutcookies.org domains • Maintaining the currently implemented process for building, setting up, and testing tracking URLs across all campaigns and platforms to ensure the highest quality • Reconciling reporting between our internal tracking platforms and external client platforms to ensure proper tracking • Conducting investigations when there is an offer discrepancy or malfunction and finding suitable resolutions • Reviewing platform documentation and internal product setup to find areas of improvement and working with the Operations team to determine next steps to close the gap • Working closely with the Operations team to ensure QA standards are consistently met. • Communicating with internal stakeholders on process improvements • Analyzing ad hoc performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues • Monitoring revenue, conversions, impressions, and clicks to ensure proper reporting when a new offer is created, links are changed, or in other necessary circumstances • Monitoring offer goals to ensure all goals are firing properly after creation • Ensuring QA is successfully implemented with any new process that is rolled out • Quickly becoming a subject matter expert for all QA related processes

🎯 Requirements

• 2-3 years in operations or quality assurance and expertise in digital media advertising • Exceptional attention to detail • Ability to thrive in a fast-paced environment • Understanding of Postback URL tracking and other performance marketing methods of tracking • Experience with Tune & Yieldspark or similar tracking tools • Experience with Asana or other project management tools • Experience with Looker or similar BI tools like Tableau or PowerBI • Proven abilities to analyze performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues • Proven problem solving abilities and #BetterEveryDay mindset • You are proactive and will search for opportunities, not just being given tasks/tickets • Excellent organizational and communication skills • Fluent in english, both written and verbal • Ability to work East Coast hours consistently.