Lead Machine Learning Engineer, Ad Performance

September 8

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Build the ML software and infrastructure that drives ad performance and user engagement at scale • Design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale • Develop and scale advertising algorithms that optimize engagement and revenue simultaneously • Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance • Build scalable infrastructure to support real-time ad decisioning across millions of requests per day • Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs • Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery • Collaborate with global teams across product, data, and engineering to launch high-impact ad features • Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage

🎯 Requirements

• 7+ years of software development and ML engineering, including 3+ years focused on advertising systems • Proven experience optimizing ad performance using both mature models and emerging ML technologies • Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV • Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) • Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) • Strong analytical problem-solving skills with a proven track record of delivering measurable results • Excellent communication, teamwork, and project management skills

🏖️ Benefits

• base salary, profit-sharing bonus, and competitive benefits