Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
Lead ML Engineer, Ad Performance
September 8
Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
📋 Description
• Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience • Design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale • Develop and scale advertising algorithms that optimize engagement and revenue simultaneously • Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance • Build scalable infrastructure to support real-time ad decisioning across millions of requests per day • Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs • Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery • Collaborate with global teams across product, data, and engineering to launch high-impact ad features • Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
🎯 Requirements
• 7+ years of software development and ML engineering, including 3+ years focused on advertising systems • Proven experience optimizing ad performance using both mature models and emerging ML technologies • Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV • Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) • Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) • Strong analytical problem-solving skills with a proven track record of delivering measurable results • Excellent communication, teamwork, and project management skills
🏖️ Benefits
• Remote-first team spanning over 15 countries • Opportunity to accelerate your career by owning outcomes and driving impact • Diverse, inclusive team and culture; Equal Employment Opportunity
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