Media Buyer

6 days ago

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. • Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. • Own campaign performance end-to-end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max). • Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration. • Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth. • Never settle for “good enough”. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes. • Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders. • Collaborate with intensity. Work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities. • Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth. • Be the expert others rely on. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

🎯 Requirements

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. • Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. • Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). • Ability to write compelling ad copy and collaborate effectively on creative asset development. • Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.

🏖️ Benefits

• Competitive salary • Profit-sharing bonus • Competitive benefits