Marketing Content Specialist

November 20

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LaunchDarkly

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SaaS • Enterprise

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

📋 Description

• Bring the company’s content strategy and editorial calendar to life through short- and mid-form assets for use across brand, demand, and lifecycle campaigns. • Use long-form and thought leadership content written by others as resources for creating campaign assets, nurture sequences, and social amplification pieces. • Write persuasive, on-brand copy for activations spanning the full customer lifecycle. • Work closely across marketing teams to ensure messaging consistency with campaign goals and cross-channel alignment. • Use response and engagement data to refine copy and improve engagement over time. • Work with the Design team and other content writers to bring creative ideas to life across multiple channels. • Adapt technical and product-focused messages into clear, approachable copy that appeals to developers and decision-makers. • Maintain brand consistency and voice across all short-form communications. • Provide copy support for cross-channel assets to power campaigns with a quick turnaround and attention to detail.

🎯 Requirements

• 3+ years of experience writing marketing copy in a B2B, technical or SaaS environment. • Strong command of short-form writing, including headlines, CTAs, ad copy, email content, and landing page copy. • Comfort working with engagement data and using performance metrics to guide messaging decisions. • Excellent collaboration skills; comfort in cross-functional environments. • Ability to turn information about the complex benefits of a technical product into a compelling message. • Understanding of developer or technical audiences preferred.

🏖️ Benefits

• Restricted Stock Units (RSUs) • health, vision, and dental insurance • mental health benefits