Laundryheap
51 - 200 employees
đ„ B2C
đ Transport
đ° Series A on 2021-02
B2C âą Transport âą Consumer Services
Laundryheap is a global laundry and dry cleaning service that offers delivery within 24 hours. Customers can access their service through a mobile app, which is available in various languages across multiple countries including those in Europe, the Americas, Asia/Pacific, and the Middle East. With a focus on convenience and rapid service, Laundryheap serves a wide range of international markets.
Senior CRM & Lifecycle Marketing Manager
đ April 10
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Laundryheap
51 - 200 employees
đ„ B2C
đ Transport
đ° Series A on 2021-02
B2C âą Transport âą Consumer Services
Laundryheap is a global laundry and dry cleaning service that offers delivery within 24 hours. Customers can access their service through a mobile app, which is available in various languages across multiple countries including those in Europe, the Americas, Asia/Pacific, and the Middle East. With a focus on convenience and rapid service, Laundryheap serves a wide range of international markets.
đ Description
âą Lead Laundryheap's lifecycle messaging programme - owning the strategy that turns first-time customers into regulars, and regulars into subscribers. âą Build the programme from the ground up - the strategy, the architecture, the channel mix, the testing rhythm. âą Manage a direct report to help deliver it. âą Accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against. âą Directly manage a Customer Lifecycle Manager, who owns day-to-day sequence execution and optimisation across email, push, SMS and WhatsApp.
đŻ Requirements
âą 5+ years in B2C lifecycle, retention or CRM marketing - ideally in a consumer app or marketplace âą Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar) âą Proven experience running CRM experiments - A/B tests on sequences, timing, copy, and segmentation - and translating results into programme decisions âą Experience running lifecycle programmes across more than one channel - email and push plus at least one of SMS or WhatsApp âą Comfortable writing your own briefs and copy âą Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis âą Understands suppression logic, exit conditions, and sequence architecture - not just campaign sends
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