Head of Marketing

🔥 13 hours ago

🌐 Brazil, Argentina, +2 more countries – Remote

🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇷 Costa Rica – Remote 🇨🇴 Colombia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 19%

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Law Offices of Sabrina Li, P.C.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

💼 Consulting

⚖️ Legal

🤝 B2B

Consulting • Legal • B2B

Law Offices of Sabrina Li, P. C. is a boutique immigration law firm providing personalized legal services across all aspects of U. S. immigration law. With over 50 years of combined experience and offices in Los Angeles, Santa Ana, and Dallas, the firm represents individuals, families, small businesses, multinational companies, and academic organizations in matters such as family- and employment-based immigration, investor visas, naturalization, humanitarian relief, removal defense, appeals, and federal litigation. The firm emphasizes individualized attention, tech-enabled case management, and a strong track record of client success.

📋 Description

• Own marketing results end to end, including qualified leads, cost per lead and retained-client conversion • Develop annual, quarterly and monthly marketing plans with CPQL, CAC and ROAS targets • Manage the marketing budget and reallocate spend toward converting channels • Audit, rebuild and run Google Ads by practice area and language • Manage Meta and other paid channels • Set up conversion and call tracking with lead and referral sources • Report from lead to revenue by channel, practice area and language • Define qualified leads, speed-to-lead standards and win-back processes with the COO and intake team • Oversee the website, SEO and GEO • Lead content, email nurture, past-client campaigns, referral partners and brand positioning • Lead the marketing team and contractors through role cards, priorities, 1:1s, scorecards and hiring • Ensure ads, pages and scripts undergo attorney review under California and Texas advertising rules • Audit marketing, tracking and intake; establish funnel stages, baselines, dashboards and the 2027 marketing plan • Track inquiries from source to outcome and improve conversion through the funnel • Implement consultation follow-up sequences • Deliver monthly lead-to-revenue reports and scale campaigns based on retained-client cost and ROAS • Grow retained matters in line with the firm’s 25% revenue growth goal • Send a written one-page report every Friday and attend weekly 1:1s with the CEO and COO • Make optimization changes within the approved budget while obtaining CEO approval for budget increases, channels, vendors, tools, hires, brand changes and legal claims • Complete a 3-month probation with reviews at Days 30, 60 and 90

🎯 Requirements

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget • Hands-on Google Ads management, with results demonstrable in CPQL, CAC or ROAS before and after changes • Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager • Experience reporting from lead to closed client in a CRM • Working knowledge of SEO, GEO, Meta ads, email marketing and content planning • Advanced English (C1 or higher), spoken and written • Experience leading remote teams across time zones • At least 4 to 6 hours of daily overlap with US Pacific Time • Outside work requires written approval • Experience at a law firm or other regulated professional services firm, including attorney advertising rules, preferred • Lead generation experience for US service businesses preferred • Experience with Lawmatics, GoHighLevel or Salesforce, CallRail, Dialpad, Monday.com or Box is a plus • Bachelor’s degree in Marketing, Communications or a related field preferred • Google Ads or Google Analytics certification is a plus • Spanish and/or Mandarin Chinese proficiency is a plus but not required

🏖️ Benefits

• Competitive compensation and performance-based bonuses • Fully remote with a flexible, results-driven work environment • Opportunity to build, lead, and grow a high-performing marketing team • Direct collaboration with firm leadership on business and marketing strategy • Career growth with a fast-growing U.S. immigration law firm

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