Lead Creative Strategist – Google, YouTube

Job not on LinkedIn

October 31

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

+3 more states

🐊 Florida – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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LDX Digital

WebsiteLinkedInAll Job Openings

eCommerce • Digital Advertising • Data & Analytics

LDX Digital is a data-driven advertising agency dedicated to helping innovative brands achieve scalable and sustainable growth. With a focus on generating compounding results through intelligent advertising strategies, LDX Digital employs deep audience analysis and creative excellence to ensure that ads resonate on an emotional level while delivering measurable outcomes. The agency prides itself on transparency and client collaboration, showcasing proven results from their partnerships with world-class brands around the globe.

2 - 10 employees

Founded 2018

🛍️ eCommerce

📋 Description

• 🎯 Responsibilities • 1. Market Research & Trend Analysis • - Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts. • - Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities. • - Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity. • 2. Competitive & Landscape Analysis • - Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks. • - Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities. • 3. Creative Performance Analysis • - Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms. • - Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. • - Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data. • 4. Strategic Creative Direction • - Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns. • - Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals. • 5. Writing & Developing Creative Briefs • - Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights. • - Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails. • - Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs. • 6. Team Leadership & Quality Control • - Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output. • - Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals. • 7. Performance & Iterations • - Collaborate with the Head of Funnels to identify winning angles, hooks, and content types. • - Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results. • 8. Creative Project Management • - Oversee multiple concurrent creative projects, from ideation through execution and performance review. • - Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. • - Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.

🎯 Requirements

• 🤝 You’re Perfect If You Have • - **5+ years in a creative strategy,** **performance creative, **or advertising leadership role. • - Demonstrated success producing **high-performing creative for paid media funnels**. • - Experience optimising campagnas for **Google & YouTube** • - Strong leadership and team management experience — able to push for excellence while maintaining momentum. • - Deep understanding of direct-response principles, storytelling, and human psychology. • - Exceptional communication skills and the confidence to challenge ideas or direction when needed. • - Comfortable operating in a fast-paced, results-driven environment. • ***Note: US-based ****— candidates must be legally authorized to work in the United States and ****available between 7:00 AM – 3:00 PM EST*****

🏖️ Benefits

• 🌟What’s in it for you: • - **Fully Remote Work: **Enjoy the flexibility to work from anywhere. • - **Impactful Voice: **Be a key player in shaping media strategies and driving client success. • - **Growth Opportunities:** Advance your career quickly in a dynamic and fast-paced environment. • - **Continuous Learning:** Access to the latest courses, certifications, and learning opportunities. We support your professional growth. • - **Competitive Compensation: **Earn competitive pay with performance-based bonuses. • - **Vibrant Culture:** Join a team of ambitious professionals in a supportive, collaborative environment. • - **Client Impact:** Work with high-profile clients, delivering significant business impact through innovative media strategies.