App User Acquisition Specialist – Paid Search, Ad Revenue

🕒 March 24

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Leadtech Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🤝 B2B

☁️ SaaS

🛍️ eCommerce

B2B • SaaS • eCommerce

Leadtech Group is a company that excels in transforming ideas into successful online projects with a focus on creativity, diversity, and fast-paced development. With their headquarters in Barcelona, Spain, Leadtech specializes in numerous online services including UX design, SEO, SEM, social media management, content creation, customer service, project management, and system administration. The company is known for its dynamic and diverse team of fun-loving, hard-working professionals who aim to exceed contemporary standards by leveraging the connectivity of the internet to enhance user experiences. Leadtech is committed to providing innovative solutions and seeks to continuously grow and achieve success by embracing a pioneering mindset.

📋 Description

• Execute and optimize performance campaigns across **Google Ads** (UAC & W2A) for our apps portfolio. • Manage and scale **high-volume budgets**, focusing on pLTV, **ROAS**, and ARPU. • Master **Creative Strategy** for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale. • Optimize for **Ad Monetization:** Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models. • **Creative Performance Analysis**: Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users. • **Bidding Excellence**: Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value. • **Collaborate with creative **: Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction. • **Monitor technical KPIs**: Track and report on daily performance, from install to trial conversion and long-term retention.

🎯 Requirements

• **Hands-on experience managing Google UAC** and **Web-to-App (W2A) **campaigns at scale • **Strong creative intuition for performance:** You know what makes a high-performing banner or video and can identify which formats work best for different placements • **Expertise in Ad Monetization**: Proven experience using AdMob and understanding how UA impacts ad revenue streams • **Analytical mindset**: Ability to interpret complex data (LTV, ROAS, CVR) and translate it into proactive campaign adjustments • **Knowledge of Mobile Ecosystem:** Familiarity with MMPs (AppsFlyer/Adjust) and event mapping. • **Initiative**: You don't just follow a plan; you propose new strategies to beat our targets • **Experience** in the utility or gaming **app space** (hybrid monetization) • Background in **subscription-based businesses **(Web or Apps) • Basic understanding of **SQL** or data visualization tools (**Tableau,** Looker) • Familiarity with keyword research and search intent for W2A campaigns • Deep understanding of **hybrid monetization models**

🏖️ Benefits

• Opportunity to manage **high-impact budgets** in a 100% performance-driven environment • Work with a **modern tech stack** and advanced attribution models • A **culture** that values technical expertise and **proactive experimentation** • Operate at a **level **of spend and complexity** few teams reach** • Be part of a **modern Performance Marketing organization** with a cross-channel mindset • **High ownership**, strong collaboration with Product, Data and Creative teams • **Growth and career development** • - At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. • **Work-Life balance** • - Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! • **Comprehensive benefits** • - Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). • - 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! • **Unique Perks** • - If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. • - Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.