Leadtech Group
B2B • SaaS • eCommerce
Leadtech Group is a company that excels in transforming ideas into successful online projects with a focus on creativity, diversity, and fast-paced development. With their headquarters in Barcelona, Spain, Leadtech specializes in numerous online services including UX design, SEO, SEM, social media management, content creation, customer service, project management, and system administration. The company is known for its dynamic and diverse team of fun-loving, hard-working professionals who aim to exceed contemporary standards by leveraging the connectivity of the internet to enhance user experiences. Leadtech is committed to providing innovative solutions and seeks to continuously grow and achieve success by embracing a pioneering mindset.
Mobile User Acquisition Operations Specialist
September 10
Leadtech Group
B2B • SaaS • eCommerce
Leadtech Group is a company that excels in transforming ideas into successful online projects with a focus on creativity, diversity, and fast-paced development. With their headquarters in Barcelona, Spain, Leadtech specializes in numerous online services including UX design, SEO, SEM, social media management, content creation, customer service, project management, and system administration. The company is known for its dynamic and diverse team of fun-loving, hard-working professionals who aim to exceed contemporary standards by leveraging the connectivity of the internet to enhance user experiences. Leadtech is committed to providing innovative solutions and seeks to continuously grow and achieve success by embracing a pioneering mindset.
📋 Description
• Serve as UA Ops Specialist focusing on App paid user acquisition operational and technical setup • Partner with UA Managers to handle attribution, event tracking, postbacks and parameters ensuring correct performance measurement • Work side-by-side with Web UA Ops Specialist and Web MarTech Specialist to maintain cross-functional UA alignment across Web and App • Focus on ops, measurement, and future-proof attribution rather than daily bid optimization • Test and stay ahead on industry changes (ATT, SKAN 5) and propose fixes when issues arise • Validate MMP data and reporting, advise on CTA vs VTA windows and probabilistic attribution • Make Firebase useful as a connector to Google Ads and squeeze value from GA4 data streams • Explore channels like ASO uplift, CTV and alternative networks and contribute to playbook creation • Raise issues with Product or technical setups and propose solutions; take ownership of fixes for underperforming campaigns • Bring operational and technical mastery to UA execution and help write playbooks
🎯 Requirements
• 5+ years of proven, recent hands-on experience running Paid UA campaigns for mobile apps • Proven expertise across the main Paid UA channels for apps: Search (UAC + ASA), Social (Meta + TikTok), Programmatic (AppLovin, Unity Ads, Moloco, Mintegral, Liftoff, etc.), AdNetworks non-traditional (X Ads, Reddit Ads) • Understanding of subscription app business (trials, renewals, cancellations, win-backs) • Experienced with MMPs (Appsflyer preferred), raw data extraction, reporting, knowledge of CTA vs. VTA and probabilistic attribution • Knowledge of Firebase and GA4 event tracking and connector use with Google Ads • Curious about CTV and tying awareness to measurable post-install events • Fluent English (written & spoken) • Big plus: experience with server-to-server integrations (S2S postbacks, advanced SKAN setups) • Big plus: ability to query data with SQL (BigQuery, Databricks) • Big plus: ASO knowledge • Big plus: cross-pollination interest in Web UA Ops & MarTech • Big plus: awareness of emerging CTV channels
🏖️ Benefits
• Be the bridge between UA and Tech • Work hand in hand with Web UA Ops + MarTech • Real ownership of UA execution • Room to grow • Future opportunities • We’re nerds at heart • Your voice matters • flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) • option of working full remote or from our Barcelona office • free Friday afternoons with a 7-hour workday • 35-hour workweek in July and August • Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services) • 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days • free coffee, fresh fruit, snacks, a game room, and a rooftop terrace in Barcelona office • ticket restaurant and nursery vouchers, paid directly from your gross salary
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