Paid Search Coordinator

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🔥 12 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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The Leaflet

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔌 API

API

The Leaflet is an open-source JavaScript library for building mobile-friendly interactive maps. It is lightweight (around 42 KB), designed for simplicity, performance and usability, and provides core mapping features such as tile layers, markers, vector layers, popups, and interaction handlers. Leaflet is highly extensible via a large plugin ecosystem, well-documented, and maintained by a broad community of contributors and organizations.

📋 Description

• Assist search marketing team to execute paid search strategy across web and mobile app ecosystems • Conduct advanced keyword research, competitive analysis, and audience targeting optimization • Manage campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers • Implement and test Custom Product Pages (CPPs) to maximize conversion rates • Analyze ASA performance data and provide actionable insights for continuous improvement • Build, launch, and optimize Google Ads search campaigns for web and mobile app objectives • Develop and execute Bing Ads search campaigns to complement Google search strategy • Design and manage App Campaigns for app install and optimize to in-app performance goals • Implement advanced bidding strategies and creative optimization • Optimize campaigns based on Acquisition Goals and company KPIs • Launch integrated paid search campaigns across web and mobile app funnels • Monitor mobile attribution and in-app events through AppsFlyer • Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies • Provide regular performance reports with actionable insights and recommendations

🎯 Requirements

• 1-2 years of hands-on paid search management experience preferred • Beginner-level proficiency with Apple Search Ads (ASA) platform and campaign optimization, Google Ads, including search campaigns and App Campaigns, and Bing Ads • Experience managing monthly budgets across search platforms • Ability to analyze complex data sets and extract actionable insights • Developing expertise with conversion tracking, event tracking, and attribution modeling • Experience with automated bidding strategies and machine learning optimization preferred, but not required • Basic understanding of customer acquisition metrics (CAC, LTV, ROAS, CPI, CPA) • Develop knowledge of paid search best practices and industry benchmarks • Understanding of search engine algorithms and ranking factors

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand