Senior Content Marketing Manager

🕒 3 days ago

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Logo of Leap

Leap

11 - 50 employees

Founded 2023

⚕️ Healthcare Insurance

🤝 B2B

💰 $1M Venture Round - LEAP HEALTH on 2024-03

Healthcare Insurance • B2B

Leap is the only transparent specialty infusion benefit solution for employers. It eliminates hidden drug markups and provides end-to-end coordination of specialty infusion care — from pharmacy sourcing to in-home nursing — to reduce specialty drug costs and simplify the patient experience. Leap serves self-funded employers, brokers/consultants, and patients with a tech-enabled care model that cuts infusion spending, improves engagement, and delivers in-year hard-dollar savings.

📋 Description

• Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email • Define and steward Leap's brand voice across every audience and channel • Produce flagship long-form assets that establish Leap's authority in specialty infusion • Lead organic search and GEO strategy • Write the direct response copy that drives action • Own website copy across leaphealth.com

🎯 Requirements

• 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech • Exceptional writer with a portfolio that demonstrates breadth • Proven track record building content programs that drove measurable outcomes • Deep understanding of B2B2C marketing • Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow • Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences • Strong test-and-learn discipline • Practical fluency with AI tools in a content and copy workflow • Startup attitude

🏖️ Benefits

• Eligibility for equity • Comprehensive medical, dental, and vision coverage • Access to 401(k) retirement plan • Flexible remote work across the US

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