SEM Manager

September 9

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Logo of Leap Tools

Leap Tools

AR/VR • eCommerce • Retail

Leap Tools is a company specializing in augmented reality (AR) technology, offering innovative tools designed to enhance sales and consumer experiences. Their mission is to beautify spaces by making it faster and easier for consumers to realize their vision through their room visualizer, Roomvo. Leap Tools partners with both local retailers and global brands to bring unprecedented realism to room visualization, striving to impact the home decor industry significantly.

📋 Description

• Spearhead establishment and growth of Search Engine Marketing (SEM) business segment targeting small, independent retailers • Develop and execute comprehensive SEM strategy including keyword research, campaign planning, budget allocation, and performance analysis scaled across hundreds of retailers • Oversee creation, implementation, and optimization of SEM campaigns across platforms (Google Ads, Meta, Bing) • Analyze ongoing campaigns and continuously improve performance based on reporting and latest trends • Identify and target potential clients within the small retailer segment; establish partnerships and foster relationships to drive growth • Recruit, develop, and lead a dedicated SEM team as the business segment expands

🎯 Requirements

• Proven track record (7+ years) in a client-facing SEM role • Extensive knowledge of SEM platforms and tools (Google Ads, Bing Ads, Meta, keyword research tools, analytics platforms) • Strong analytical skills with the ability to interpret data and derive actionable insights • Exceptional communication and presentation skills • Extensive experience in building and leading teams, setting culture, tools, and processes • Entrepreneurial mindset; ability to thrive in a startup environment, demonstrating initiative, creativity, and adaptability • Experience introducing and managing processes to enhance productivity and quality

🏖️ Benefits

• Remote-first work environment; work from where you’re most productive • Option to work from downtown Toronto office (Bay and Bloor) • Weekly company-wide check-ins and remote coffee breaks • Ad hoc knowledge-sharing sessions • Team culture activities (legendary game nights) • Community giving/backing initiatives

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