CRM Lifecycle Specialist

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Legends

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

⚽ Sports

Sports • Entertainment • Hospitality

Legends is a company that defines excellence in sports and entertainment. It specializes in creating unparalleled experiences through innovative solutions, focusing on areas such as planning, sales, partnerships, hospitality, and merchandise. Legends collaborates with partners like ASM Global to enhance various experiences, such as retail and stadium consulting. Their services align with the sports and entertainment sectors, and they prioritize crafting unique, quality-driven solutions for their clients.

📋 Description

• Execute and continuously evolve our CRM strategy across the group • Design, build and optimise automated customer journeys across onboarding, retention, reactivation and loyalty • Deliver highly personalised, data-driven CRM campaigns that increase engagement, return traffic and clickouts • Partner closely with Product, Marketing and Compliance teams to create seamless customer experiences across every touchpoint • Use experimentation, A/B testing and AI-powered tools to continuously improve campaign performance, efficiency and quality • Increase player engagement through high-quality and localised copy

🎯 Requirements

• Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector • Strong understanding of Sportsbook and Casino products • Ability to design and optimise automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression • Hands-on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico or similar CRM technologies • Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation • Ensure all promotional communications strictly adhere to local gambling regulations (such as UKGC guidelines) and responsible gaming protocols • Proven experience in leveraging customer data and AI models to target specific player segments with relevant games, offers, and bonuses • A collaborative approach, with confidence working alongside Product, Marketing, Data and Compliance teams • Curiosity, commercial thinking and a continuous improvement mindset

🏖️ Benefits

• Equal Opportunity Employer • Dedicated to hiring and developing diverse team