B2C Experimentation Consultant - Audience & Channel

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May 11

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Legion Health

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Healthcare Insurance • Wellness • Mental Health

Legion Health is a provider of world-class psychiatric care, making mental health services accessible to everyone. With a team of board-certified providers and guided by top psychiatric experts, Legion Health offers a tailored, affordable approach to mental wellness. Their services include comprehensive evaluations, personalized follow-up schedules, and coordination with other members of the care team, all provided through a secure telemedicine platform for convenience and comfort.

11 - 50 employees

Founded 2021

⚕️ Healthcare Insurance

🧘 Wellness

💰 Seed Round on 2024-09

📋 Description

• Part‑time (≈ 10-20 hrs/week) • X‑week project • Remote • Legion Health has a strong pull from online directories, but we don’t yet know who exactly converts best or which channels can scale. In X weeks, you will run rapid experiments that answer: • ICP Clarity – Which micro‑segments of insured individuals convert fastest and cheapest? • Channel Viability – Which growth channels will still matter when we 3× ARR? • Your findings will decide where we invest marketing dollars and how we message our product moving forward. • Launch micro‑budget ad probes on Meta (Facebook/Instagram) and Google Search/Display. • Isolate high‑intent personas by age, condition (e.g., ADHD vs. anxiety), insurance, city, and message. • Understand, at a granular level, who converts at the highest rate. • Deliver quantified market‑size estimates and segment‑level CAC, CTR, and landing‑page‑CVR benchmarks. • Produce a refined Ideal Customer Profile deck and messaging framework that the founders can weaponize in future campaigns. • Stand up a lightweight dashboard (GA4 or PostHog) showing spend, CAC, CTR/CVR, and first‑visit‑to‑booking rates. • Send a crisp weekly memo: tests launched, costs, winners/losers, next week’s plan. • Deliver a final hand‑off report and roadmap that the team can execute without you.

🎯 Requirements

• Hands‑on media buying in Meta Ads Manager and Google Ads (setup, creative, tracking, optimization). • Growth‑experiment design: you can go from hypothesis to live test in < 24 hours on a small budget. • Data fluency: GA4, Looker Studio, PostHog, or SQL for cohort/CAC/LTV analysis. • Lean creative chops: comfortable whipping up ad variants in Canva/Figma or directing a freelancer in 24 hours. • Channel breadth: prior experiments in at least three of the following—SEO, TikTok ads, influencer seeding, Zocdoc, referral loops. • Communication: write clear memos and present insights to non‑marketers in 10 slides or fewer.

🏖️ Benefits

• Competitive hourly or project rate. • Dedicated test pool for ads, influencer fees, directory listings, and tooling. You control allocation.