Performance Marketing Executive, French Speaking

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LemFi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

💰 $53M Series B - LemFi on 2025-01

We’re building the go-to financial app for the Global South - enabling our customers to spend, save, send, and grow their wealth, all in one place.

📋 Description

• Own the full acquisition campaign lifecycle across Meta, TikTok, and other paid channels for French-speaking African markets — planning, audience strategy, budget allocation, optimisation, and scaling. • Drive creative strategy for your campaigns: brief, iterate, and maintain a continuous pipeline of high-performing static, video, and UGC assets that are locally relevant and data-informed. • Leverage MMP (AppsFlyer), dashboards and attribution frameworks to measure what's working, allocate budget with precision, and report clear, actionable insights to stakeholders. • Build and execute structured A/B testing plans across audiences, creatives, bidding strategies, and landing experiences — turning hypotheses into validated growth levers. • Support global acquisition efforts across Google App Campaigns, Apple Search Ads, DSPs, and emerging channels when the opportunity is right. • Collaborate closely with Product and Data teams to understand user behaviour post-install and feed those insights back into acquisition strategy. • Use AI tools to accelerate brief writing, creative iteration, audience research, and performance synthesis — always moving faster than the competition.

🎯 Requirements

• 2–4 years in performance marketing and paid acquisition, with a track record of hitting CAC and growth targets for a consumer mobile app. • Native or fluent French speaker — you can brief creators, review copy, and communicate nuance in French without a second thought. • Hands-on experience with mobile attribution and MMPs (AppsFlyer, Adjust, or Branch) and a solid grasp of privacy-focused measurement frameworks (SKAdNetwork, modelled conversions). • Proven creative strategy skills — you've written briefs, directed UGC, and iterated on assets based on performance data, not gut feel. • Experience running campaigns across multiple international markets, ideally in high-growth or emerging market contexts. • Highly self-directed: you identify the opportunity, build the plan, and execute — without waiting to be told. • Nice to have: Experience in fintech, remittance, payments, or another regulated consumer product. • Familiarity with incrementality testing, media mix modelling (MMM), or advanced measurement methodologies. • Deep understanding of African diaspora communities in Europe and North America — their cultural contexts, remittance behaviours, and community dynamics.

🏖️ Benefits

• Health insurance • Professional development opportunities