eMarketing Specialist

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Lennar

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1954

🏠 Real Estate

Real Estate

Lennar is a leading homebuilding company in the United States, known for building beautiful communities in desirable markets across the country. With a strong focus on quality craftsmanship, Lennar offers a range of housing options including single-family homes, townhomes, condominiums, and homes designed for active adults and multigenerational living. They also provide comprehensive home buying services including financing through Lennar Mortgage and partnerships with Opendoor for selling existing homes. Operating in 26 states, Lennar is recognized for its commitment to creating communities that cater to diverse lifestyles.

📋 Description

• Create and execute email campaigns in conjunction with division goals and strategies • Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs • Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points • Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department • Build and manage campaigns for live email content within the LiveClicker/Realtime Email application • Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features • Responsible for setting up and managing A/B and multi-variant testing • Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company • Compile best practices from all eMarketing programs to share with the company • Keep up to date with current eMarketing industry practices and technical growth • Other duties and responsibilities as assigned by manager

🎯 Requirements

• Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content • Prior experience managing email marketing for large companies • 3+ years of prior internet marketing experience • Must have a good sense of design, project management and analytical abilities • Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies • Proficiency with marketing automation technologies is a plus • Some traditional media (print) marketing experience is a plus, but not required

🏖️ Benefits

• Robust health insurance plans, including Medical, Dental, and Vision coverage • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5% • Paid Parental Leave • Associate Assistance Plan • Education Assistance Program • Up to $30,000 in Adoption Assistance • Up to three weeks of vacation annually • Generous Holiday, Sick Leave, and Personal Day policies • New Hire Referral Bonus Program • Significant Home Purchase Discounts • Unique opportunities such as the Everyone’s Included Day