Senior Director Marketing

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LGC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1842

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Biotechnology • Pharmaceuticals • Science

LGC is a global leader in life science tools, partnering with customers to provide innovative solutions for some of the world's most complex challenges. The company specializes in diagnostics and genomics, offering products and services that improve the safety of food, medicines, and the environment. LGC's expertise extends to nucleic acid therapeutics, biosearch technologies, and reference standards, supporting accurate diagnostics and safety compliance. Their commitment to science and public health is evident in their response to global pandemics and contribution to conservation efforts using genotyping technologies. By collaborating with end-user labs, biopharma, and academic institutions, LGC continues to advance precision medicine and enhance global health standards through research, proficiency testing, and the development of new technologies.

📋 Description

• Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo, and further business initiatives. • Partner with the Business Development team to ensure successful market penetration and development. • Develop value propositions, messaging frameworks, and competitive positioning. • Develop and execute the company's overall marketing strategy aligned with business objectives. • Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities. • Lead and coordinate marketing activities across multiple channels and stakeholder groups. • Establish marketing priorities, budgets, KPIs, and performance metrics. • Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging. • Conduct market, customer, and competitor analyses to identify opportunities and risks. • Oversee the company's website strategy, content, and user experience. • Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media. • Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility. • Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams. • Manage external agencies, consultants, and marketing vendors as required.

🎯 Requirements

• Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field. • Significant experience in senior marketing leadership roles. • Proven success in developing and executing integrated marketing and go-to-market strategies. • Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement. • Strong strategic thinking combined with a hands-on, execution-oriented mindset. • Excellent communication and stakeholder management skills. • Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities