Senior Manager, Integrated Marketing

🕒 April 24

🇺🇸 United States – Remote

💵 $137k - $201.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Craft bold and distinct consumer marketing campaigns and initiatives that stand out and help cement Life360 as the #1 app for making everyday family life better. • Develop campaign briefs rooted in strong consumer insight, creativity and strategic thinking. • Manage the full campaign development timeline and process, ensuring activities and campaigns are delivered on time, and with excellence. • Ensure strong connectivity of our messaging, creative cohesion across the funnel, and adherence to brand guidelines and ambition. • In partnership with our Marketing Planning & Ops team, build out “ways of working” and appropriate processes for our Integrated Marketing discipline. • Partner with business group leaders to ensure Integrated Marketing activities reflect their broader vision and priorities. • Identify and help craft optimal brand partnerships and collaborations. • Work with Marketing Analytics to execute and socialize the evaluation of your efforts, aligned with goals set forth in the brief.

🎯 Requirements

• 8+ years of successful experience in full funnel marketing, • Deep knowledge of and experience with brand and demand creation strategies and tactics. You have a broad understanding, in particular, of various media channels and their optimal use. • Incredible creativity. We are not looking for someone to run “a playbook”. You are bold and risk tolerant in your campaign strategies and have the track record to prove it. • Deep understanding of marketing insights & analytics methodologies and tools, from brand lift measurement to marketing mix and econometric modeling and beyond. • Exceptional x-functional collaborator. • Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities. • While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition. • Someone who truly buys into our values.

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products