Email Marketing Specialist

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Lifely

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lifely is a direct-to-consumer furniture brand and Shopify-based online store that sells beds, sleeper sofas and kid-friendly mattresses/sofa-beds. The site emphasizes DTC offers like a 30-day trial, express shipping, a 365-day warranty, multi-country storefronts and promotional sales, positioning it as an online retailer of home furnishings.

📋 Description

• Develop and execute email and SMS campaigns to support sales, product launches, promotions, customer education, and retention initiatives. • Build campaign calendars in advance, ensuring CRM activity aligns with broader marketing plans, regional requirements, product availability, and sales priorities. • Design, manage, and optimise Klaviyo flows, including welcome series, browse abandonment, cart abandonment, checkout abandonment, post-purchase, review request, winback, re-engagement, back-in-stock, and product launch/waitlist flows. • Use Klaviyo segmentation, conditional splits, trigger filters, flow filters, profile properties, and dynamic content blocks to create more personalised customer journeys. • Segment audiences based on purchase history, browsing behaviour, product/category interest, engagement level, lifecycle stage, region, and customer value. • Collaborate with design and content teams to create visually appealing, mobile-friendly, on-brand email templates and campaign assets. • Write and edit compelling email copy that reflects the tone, style, and values of Lifely, Little Lifely, and Cushie while showcasing our products for maximum conversion. • Ensure email content is accurate for each region, including product links, pricing, offers, availability, shipping messages, and promotional terms. • Analyse campaign and flow performance across open rate, click-through rate, conversion rate, placed order rate, revenue, revenue per recipient, unsubscribe rate, and deliverability metrics. • Run structured A/B tests across subject lines, preview text, send times, content, offers, layouts, and segmentation strategies. • Maintain strong list health and deliverability through engagement-based sending, suppression management, sunset flows, consent best practices, and responsible SMS use. • Work with Ecommerce or developers to troubleshoot Shopify/Klaviyo data issues, broken product blocks, missing events, incorrect links, or regional content errors. • Stay informed about email marketing, CRM, ecommerce, Klaviyo, personalisation, and lifecycle marketing trends.

🎯 Requirements

• 3+ years of experience in email marketing, CRM, lifecycle marketing, or retention marketing, preferably in ecommerce or retail. • Strong hands-on experience with Klaviyo, including campaigns, flows, segmentation, automation, dynamic content blocks, reporting, and A/B testing. • Good understanding of Shopify or similar ecommerce platforms and how customer behaviour, product data, and purchase events connect into Klaviyo. • Experience building and optimising core ecommerce flows such as welcome, cart abandonment, post-purchase, winback, and re-engagement. • Strong understanding of segmentation and personalisation. • Ability to analyse email performance data and translate insights into clear improvements. • Understanding of email deliverability, list health, consent, unsubscribe requirements, GDPR, CAN-SPAM, and SMS permission basics. • Creative flair with excellent written communication skills and the ability to craft compelling, on-brand email copy. • Basic design judgement and confidence using Figma, Canva, or similar tools to brief or mock up email designs. • Detail-oriented, organised, and able to manage multiple campaigns, flows, and deadlines at once. • Comfortable working in a fast-paced ecommerce environment and collaborating across brand, creative, ecommerce, and performance teams. • Nice to Have • Experience using AI tools to automate email marketing process. • Experience with multi-region ecommerce campaigns across markets such as AU, NZ, US, CA, UK, or SG. • Familiarity with GA4, Shopify analytics or ecommerce reporting dashboards. • Basic HTML/CSS or responsive email QA knowledge. • Experience creating CRM journeys for high-consideration products where customers need education, styling inspiration, and confidence before purchasing. • Passion for furniture, interiors, home design, or lifestyle brands is a plus.