Lifely
51 - 200 employees
🛍️ eCommerce
👥 B2C
eCommerce • B2C
Lifely is a direct-to-consumer furniture brand and Shopify-based online store that sells beds, sleeper sofas and kid-friendly mattresses/sofa-beds. The site emphasizes DTC offers like a 30-day trial, express shipping, a 365-day warranty, multi-country storefronts and promotional sales, positioning it as an online retailer of home furnishings.
Senior Performance Marketing Manager – Paid Media, Creative, AI
Job not on LinkedIn
🔥 1 hour ago
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Lifely
51 - 200 employees
🛍️ eCommerce
👥 B2C
eCommerce • B2C
Lifely is a direct-to-consumer furniture brand and Shopify-based online store that sells beds, sleeper sofas and kid-friendly mattresses/sofa-beds. The site emphasizes DTC offers like a 30-day trial, express shipping, a 365-day warranty, multi-country storefronts and promotional sales, positioning it as an online retailer of home furnishings.
📋 Description
• Own paid-growth strategy and hands-on execution across multiple brands and countries, with Meta as the highest-priority channel. • Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential. • Adapt budgets, channel mix, offers, creative angles, and testing plans to each market rather than applying one global template. • Transfer useful learning across the portfolio while preserving brand positioning and local customer differences. • Make budget and scaling decisions using contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk. • Build a clear testing system across campaigns, audiences, creative, offers, landing pages, and funnel stages. • Run a high-velocity creative feedback loop and brief the next iterations. • Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints. • Build practical AI-assisted workflows for analysis, reporting, creative classification, briefing, research, and repeatable decisions. • Create clear reporting that ends with actions: Scale, Fix, Hold, or Cut. • Work with creative, ecommerce, product, finance, and operations so growth decisions reflect the whole business. • Test demand-creation opportunities across TikTok and YouTube, while using Google and other channels where they fit.
🎯 Requirements
• Proven hands-on experience owning and scaling Meta Ads for ecommerce, DTC, retail, or physical-product brands. • Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability. • Evidence of making budget decisions under real commercial constraints. • Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration. • Ability to turn campaign and business data into clear priorities and actions. • Practical experience using AI for analysis, automation, reporting, research, or workflow improvement. • Strong reporting and stakeholder communication. • Ability to work independently in a fast-moving environment. • Ability to manage multiple brands and markets concurrently without losing commercial or customer context. • Availability for meaningful overlap with Australian working hours. • Google Ads, Shopping, or Performance Max. • TikTok Ads, YouTube Ads, or Pinterest Ads. • Shopify and ecommerce analytics. • Dashboards, SOPs, automated workflows, or AI-assisted operating systems. • Multi-market experience, especially Australia, the United States, Canada, or other international consumer markets. • Consumer-product category experience. • CRO, attribution, tracking, and landing-page optimisation.
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