Senior Brand Strategy Consultant – Emerging Categories, Growth Platforms

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🔥 3 hours ago

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Lifted

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏥 Healthcare

👥 HR Tech

📋 Compliance

💰 $6.2M Series A - Lifted on 2021-06

Healthcare • HR Tech • Compliance

Lifted is a platform for health and social care providers that streamlines recruiting, onboarding, sponsorship and ongoing compliance. The product offers access to pre-screened care workers, automated background and right-to-work checks, digital training and audit-ready records, Certificate of Sponsorship and visa application support, and real-time compliance dashboards and alerts. It is built to help care employers hire, sponsor and stay audit-ready with embedded immigration and compliance workflows.

📋 Description

• Lead the overall Functional Fuel platform strategy across Europe, creating a differentiated position across Energy, Hydration, Enhancers, and Alcohol categories • Own the delivery of ambitious revenue, profitability, and market share objectives by identifying and scaling new growth opportunities • Develop and execute long-term innovation roadmaps that create new consumer occasions and expand the portfolio into adjacent categories • Drive pricing, portfolio architecture, and pack strategy to support premiumization, consumer recruitment, and category expansion • Oversee significant Above & Market (A&M) investment across consumer insights, integrated campaigns, digital platforms, and e-commerce initiatives while influencing market-level investment priorities • Champion e-commerce and direct-to-consumer capabilities as key growth engines, developing digital-first commercial models that unlock incremental business • Partner closely with Global Strategic Brand Teams to ensure alignment between global strategy and European market execution, while representing Europe in key cross-functional forums • Lead collaboration across Marketing, Commercial, Insights, Finance, Innovation, Supply Chain, and bottling partners to deliver a unified growth agenda • Build scalable playbooks and best practices that can be replicated across European markets to accelerate growth and execution excellence • Develop and mentor high-performing teams while influencing senior stakeholders around the long-term vision for the Functional Fuel platform • Monitor emerging consumer, category, and competitive trends to identify whitespace opportunities and shape future platform strategy.

🎯 Requirements

• 15+ years of experience in beverages or related consumer packaged goods categories • Proven success leading large-scale brand, category, or commercial strategies that deliver measurable revenue and profit growth • Strong expertise in brand strategy, purposeful positioning, integrated marketing, and 360° communications • Demonstrated experience leading innovation pipelines, portfolio strategy, pricing, and commercial growth initiatives • Experience managing significant marketing investment and influencing commercial resource allocation across multiple markets • Strong commercial acumen with the ability to balance long-term strategic vision and operational execution • Experience working within complex, highly matrixed global organizations and influencing senior cross-functional stakeholders • Exceptional analytical, strategic thinking, and decision-making capabilities supported by consumer and commercial insights • Outstanding leadership, communication, and stakeholder management skills with experience building alignment across international teams • Passion for consumer trends, category innovation, and building brands that drive sustainable long-term growth.

🏖️ Benefits

• Remote work options