Senior Director, Growth Marketing

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🔥 4 hours ago

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Lightspeed Commerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

☁️ SaaS

🛒 Retail

SaaS • Retail

Lightspeed Commerce is a cloud-based point-of-sale (POS) and payments SaaS platform that powers in-person and online commerce for retailers, restaurants, golf facilities and wholesalers. It provides omnichannel POS, inventory management, eCommerce, payments and reconciliation, workforce and payroll, analytics/insights (including Lightspeed AI), hardware integrations, capital/funding, and wholesale tools (NuORDER). Lightspeed emphasizes scalable, customizable systems for multi-location businesses and reports supporting ~150,000 customer locations worldwide.

📋 Description

• Owning the strategy, performance, and leadership of four core teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics, Marketing AI. • Lead and Develop Teams: Oversee and grow a high-performing global team across MAT, CRO, AI and Data, fostering collaboration, accountability, and innovation. • Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals. • Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts. • Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns. • Conversion Rate Optimization: Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys. • Marketing AI: closely with the Information Systems (IS) team to implement new ways to leverage AI for marketing effectiveness and efficiency, including collaborating with our different sales teams. • Performance Tracking: Partner with our Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement. • Stakeholder Collaboration: Work cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans. • Innovation & Experimentation: Establish a strong experimentation framework and test-and-learn culture within all teams under your purview.

🎯 Requirements

• 12+ years of experience in growth marketing, digital marketing, performance marketing, marketing operations, marketing technology, systems design, data analytics, or web/digital experience leadership, ideally within a global SaaS environment. • 7+ years of experience leading large, cross-functional, and distributed remote teams. • Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams. • Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs). • Strong analytical mindset with a track record of leveraging data to drive marketing performance. • Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement. • Excellent communication and leadership skills, with a collaborative, global mindset. • Fluency in English required for this position.

🏖️ Benefits

• Lightspeed does not accept unsolicited agency resumes. • Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. • Accommodations are available on request for candidates taking part in all aspects of the selection process. • For a glimpse into our world check out our career page here.