Marketing Officer

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December 8, 2024

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LINC

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Non-profit • Education • Consulting

LINC is a company that collaborates with local actors to create lasting change by focusing on areas such as capacity strengthening, collective action, and systems thinking. With services in consulting, training, and research, LINC employs various tools including network analysis and participatory systems mapping to enhance local systems and knowledge sharing. The company is actively involved in USAID-funded projects like the Global Labor Program – Inclusive Futures, particularly contributing to systems thinking and Collaborating, Learning, and Adapting (CLA). LINC also focuses on monitoring, evaluation, and learning (MEL) activities, supporting initiatives that promote resilience, financial sustainability, and local capacity development in various regions including Ghana, Ethiopia, and Nicaragua.

11 - 50 employees

🤝 Non-profit

📚 Education

📋 Description

• Responsible for implementing and maintaining the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission. • Build and grow LINC’s brand through digital design to be used in emails, social media posts, printed material and website design. • Assist in managing LINC’s presence and voice on Instagram, Facebook, and LinkedIn through original content and engagement. • Work closely with LINC team to manage and build a marketing strategy for emails and printed mail. • Communicate with all volunteers to build relevant and engaging email content, create artwork and designs for printed material. • Review engagements, clicks, donations, unsubscribed, etc. • Maintain Printed Mail Only list and communicate directly with third party printer. • Collaborate with marketing contractor to design, implement, and approve social media strategy to align with business goals and ensure brand consistency. • Provide monthly analytic review on post engagements, shares, followers, etc. • Generate creative, engaging content a minimum of once a week on all three platforms. • Manage and keep each platform profile’s design and content up-to-date.

🎯 Requirements

• Excellent communication, multitasking, creative and analytical skills • Critical thinker and problem-solving skills • Excellent time-management skills, exceptional organizational and technical skills • Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy. • A portfolio of previous digital design work to showcase experience and creativity • Basic knowledge of SEO and keyword research and latest digital marketing trends • Sense of ownership and pride in your performance and its impact on LINC’s success • Ability to learn new marketing platforms (CRM) • Solid knowledge of design software programs, such as Adobe Creative Suite or Canva • Subject to background check