Product Manager - Marketing Measurement

Job not on LinkedIn

August 12

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $104k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

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Live Nation Entertainment

WebsiteLinkedInAll Job Openings

Media • Entertainment

Live Nation Entertainment is the global leader in live entertainment, powering unforgettable experiences around the world. Artist-powered and fan-driven, Live Nation works with musicians to bring their creativity to life on stages across the globe. As the top producer of concerts, ticket seller, and brand connector to music, Live Nation's platform leads the market in these three core industries. Their mission extends beyond entertainment, aiming to uplift, inspire, and create memories through the power of live music.

10,000+ employees

Founded 1996

📱 Media

💰 Post-IPO Debt on 2023-01

📋 Description

• The Marketing Measurement team is a data team at heart, providing data to stakeholders to enable marketing efforts at scale across our business, including API data, audience building, and server-to-server feeds for campaign optimization. • We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation's data assets and global ticketing marketplaces to measure marketing impact via spend, clicks, impressions, and attributed conversions. • We value understanding media attribution data and budget analysis, and collaborating with engineers, stakeholders, vendors, analysts from requirements to launch. • This role shapes Live Nation's digital media strategy through delivering quality data powering measurement and reporting. • Ideal candidate has experience with advertising data and pipelines from external APIs to a data warehouse. • If you are motivated by driving value to the business, apply today! • WHAT THIS ROLE WILL DO • Product Management: Author product requirements, user stories, specifications, workflow diagrams, and documentation for Measurement data products, including 3rd party ingestion pipelines. • Feature Delivery: Drive development and execution of product enhancements across the Marketing Measurement technology stack. • Backlog Management: Manage the product backlog balancing new features, data quality, reliability, and migrations. • Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite. • Thought Leadership: Develop and share expertise in digital marketing, analytics data capture technologies, attribution, and reporting; research and implement new digital advertising technologies. • Collaboration: Collaborate with cross functional teams ranging from engineers to data scientists to media buyers to external vendors to support marketing reporting at scale for a number of different use cases. • Data Quality: Organize and lead initiatives that deliver high-quality, trustworthy, reliable data to stakeholders. • WHAT THIS PERSON WILL BRING - TECHNICAL SKILLS • Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data. • Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets including pulling reporting from marketing platforms. • Proficiency in SQL and comfort with analytics platforms (e.g., Databricks, Tableau, Domo, Looker). • Understanding of Marketing Technology stack architecture, including ETL processes that extract data from marketing APIs and land in a data warehouse. • WHAT THIS PERSON WILL BRING - WORK EXPERIENCE & EDUCATION • 5+ years of relevant, progressive experience. • Bachelor's Degree (preferably in STEM or Business) is a plus but not required. • Data and analytics background preferred, with the ideal candidate understanding how to use analytics tools such as SQL, Python, Excel, etc. to model and analyze large datasets. • Experience owning products throughout their entire lifecycle, from ideation to development, release and maintenance. • Issue tracking, roadmaps, and general project management experience with JIRA or similar tools such as Basecamp, Asana, or Wrike . • Composition and revisioning of project assets such as documentation, presentations, diagrams . • Understanding and experience with software development methodologies, such as waterfall and agile. • Understanding of or experience in the ticketing and/or live event industry a plus. • Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data. • Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets including pulling reporting from marketing platforms . • Proficiency in SQL and comfort with analytics platforms (Databricks, Tableau, Domo, Looker). • Understanding of Marketing Technology stack architecture, including ETL processes that extract data from marketing APIs and land in a data warehouse. • WHAT THIS PERSON WILL BRING - BEHAVIORAL COMPETENCIES • Strong story-telling skills, with the ability to effectively convey insights and recommendations to stakeholders at all levels. • Proficient in executive-level communication and presentations. • Strong sense of organization to see objectives to completion; experience in influencing team and cross-functional partners through data-driven proposals and presentations. • Capable of managing multiple projects simultaneously and handling shifting priorities. • Team-oriented and collaborative while also able to work independently. • Adaptable to diverse working arrangements, seamlessly integrating in-person and remote collaboration across various geographic regions. • Meticulous about quality and detail-oriented view of delivered work products. • Creative thinker with the ability to learn new things, assess problems, and identify proactive solutions quickly. • Comfortable leading change and getting things done. • Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solved. • Able to balance user needs, technical feasibility, and business priorities to define impactful product strategies. • BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) • YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days • WEALTH : 401(k) program with company match, stock reimbursement program • FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support • CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment • OTHERS : Volunteer time off, crowdfunding match

🎯 Requirements

• 5+ years of relevant, progressive experience. • Bachelor's Degree (preferably in STEM or Business) is a plus but not required. • Data and analytics background preferred, with the ideal candidate understanding how to use analytics tools such as SQL, Python, Excel, etc. to model and analyze large datasets. • Experience owning products throughout their entire lifecycle, from ideation to development, release and maintenance. • Issue tracking, roadmaps, and general project management experience with JIRA or similar tools such as Basecamp, Asana, or Wrike . • Composition and revisioning of project assets such as documentation, presentations, diagrams . • Understanding and experience with software development methodologies, such as waterfall and agile. • Understanding of or experience in the ticketing and/or live event industry a plus. • Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data. • Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets including pulling reporting from marketing platforms . • Proficiency in SQL and comfort with analytics platforms (e.g., Databricks, Tableau, Domo, Looker). • Understanding of Marketing Technology stack architecture, including ETL processes that extract data from marketing APIs and land in a data warehouse.

🏖️ Benefits

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) • YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days • WEALTH: 401(k) program with company match, stock reimbursement program • FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support • CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment • OTHERS: Volunteer time off, crowdfunding match