Senior Marketing Analyst

Job not on LinkedIn

July 11

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+2 more states

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote

💵 $84k - $105k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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Live Nation Entertainment

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Media • Entertainment

Live Nation Entertainment is the global leader in live entertainment, powering unforgettable experiences around the world. Artist-powered and fan-driven, Live Nation works with musicians to bring their creativity to life on stages across the globe. As the top producer of concerts, ticket seller, and brand connector to music, Live Nation's platform leads the market in these three core industries. Their mission extends beyond entertainment, aiming to uplift, inspire, and create memories through the power of live music.

10,000+ employees

Founded 1996

📱 Media

💰 Post-IPO Debt on 2023-01

📋 Description

• Be the marketing analytics lead and thought partner for Live Nation regional marketers, championing the use of data to inform marketing strategies • Create and maintain marketing analytics reports and dashboards, ensuring consistency of data sources, metrics and approach and driving adoption across the organization • Synthesize data into clear, actionable insights and recommendations that drive business results • Interpret business requests from stakeholders, recommend and clearly communicate potential solutions • Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels • Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations • Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams • Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners • Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses • Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and determine factors that influence those metrics across the Live Nation business • Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling • Contribute to the development of performance forecasting and planning tools • Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts • Assist with the maintenance of marketing data sources through escalation of discrepancies to engineering and technical teams

🎯 Requirements

• Bachelor’s degree from an accredited university or college in Marketing, Marketing Science, Marketing Analytics or similar field • 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display). • Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams • Proficiency with data visualization, deck design, storytelling and presenting complex information • Understanding of key media performance metrics including ROAS, ROI, CPC, Contribution Margin, etc. • Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool • Able to write and run SQL queries to pull data required across multiple tables • Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc. • MS Excel expertise – lookups, pivot tables, and complex formulas • Proficiency in presentation tools such as PowerPoint or Google Slides

🏖️ Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets • WEALTH: 401(k) program with company match, Stock Program Reimbursement • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings • OTHERS: Volunteer time off, crowdfunding network