Senior Creative Manager – Marketing

Job not on LinkedIn

November 20

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🧑‍🎨 Art Director

🦅 H1B Visa Sponsor

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Parallel

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Healthcare Insurance • Retail • Wellness

Parallel is a nationwide vertically-integrated, multi-state cannabis company committed to pioneering well-being and improving quality of life through cannabinoids. With operations in four high-growth medical and adult-use markets under its retail brands, Parallel aims to lead the cannabis industry by offering innovative, high-quality cannabis products. They operate 50 retail stores, cultivation, and manufacturing sites across four states, reflecting a commitment to compliance, quality, and innovation. Parallel focuses on enhancing wellbeing through responsible use of cannabinoids, offering products for rest, recovery, relief, and revelry. The company's ethos includes promoting diversity, inclusivity, economic empowerment, and being a positive influence in local communities.

- employees

⚕️ Healthcare Insurance

🛒 Retail

🧘 Wellness

📋 Description

• Serve as the creative lead and brand voice for all Parallel retail and product brands. • Evolve, protect, and enforce brand identity, guidelines, and storytelling frameworks across all markets. • Translate strategic business goals into compelling creative concepts for advertising, retail, digital content, packaging, and experiential activations. • Lead the creative development of omnichannel campaigns, including cross-market product launches, promotions, seasonal campaigns, performance marketing, and brand storytelling. • Oversee copy, design, photography, video, and digital assets to ensure alignment to brand vision and campaign objectives. • Partner closely with the Marketing Director, Market Leaders, Retail, Commercialization, and E-commerce teams to ensure creative effectively drives revenue, awareness, and customer engagement. • Manage the end-to-end creative production workflow and resource allocation for all markets. • Build project plans, set realistic timelines, manage expectations, and ensure on-time delivery. • Collaborate with compliance/regulatory partners to ensure all creative meets stringent cannabis marketing regulations by state. • Maintain strong relationships with internal stakeholders and external creative partners. • Lead, mentor, and inspire a team of designers, copywriters, production artists, and freelancers. • Provide clear direction, actionable feedback, and development coaching. • Foster a culture of creativity, excellence, inclusivity, and continuous improvement. • Leverage performance metrics, consumer insights, and market data to optimize creative decisions and validate effectiveness. • Collaborate with the Marketing Managers for A/B testing, customer insight integration, and innovation opportunities. • Understand industry trends, consumer behavior, and cultural shifts in cannabis, wellness, CPG, and retail. • Stay informed of competitor creative strategies and leverage insights to keep our brand experiences fresh and differentiated. • Adapt creative approaches to the unique realities of each market (MA, FL, TX).

🎯 Requirements

• 6–10 years of creative, brand, or content leadership experience, preferably in retail, CPG, wellness, or regulated industries. • A strong portfolio demonstrating excellence in digital, brand, and retail creative work. • Experience leading multidisciplinary creative teams (design, copy, production). • Expert proficiency in creative tools (Adobe Creative Suite, Figma, etc.). • Strong knowledge of project management tools and best practices. • Experience working with compliance-heavy or regulated product categories preferred. • Excellent presentation, storytelling, and communication skills. • Ability to manage multiple complex projects simultaneously with competing priorities. • Cannabis, pharmaceutical, or regulatory experience preferred but not mandatory. • Age 21 or over (Industry Requirement) • High School Diploma or equivalent (Industry Requirement) • Valid Government-Issued Photo ID (Industry Requirement). • Bachelor’s degree in one of the following fields: • Graphic Design • Marketing • Advertising • Communications • Fine Arts • Digital Media • Visual Design • Brand/Creative Strategy or related field.

🏖️ Benefits

• Employee discount • Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs. • Balance and flexibility; paid time off, paid parental leave, flexible work arrangements. • Tuition Reimbursement Programs • Pet Insurance