Livewire Markets
Finance • Fintech • eCommerce
Livewire Markets is Australia’s leading platform for expert investment analysis and insights. Designed to help investors make informed decisions, it offers a range of content including articles, series on investment strategies, and insights on equity markets. Users can explore various investment themes, access detailed reports on asset allocation, commodities, and macroeconomics, as well as follow expert contributors for tailored advice.
Creative Strategist
Job not on LinkedIn
3 days ago
Livewire Markets
Finance • Fintech • eCommerce
Livewire Markets is Australia’s leading platform for expert investment analysis and insights. Designed to help investors make informed decisions, it offers a range of content including articles, series on investment strategies, and insights on equity markets. Users can explore various investment themes, access detailed reports on asset allocation, commodities, and macroeconomics, as well as follow expert contributors for tailored advice.
📋 Description
• Responsible for developing innovative, effective, and scalable gaming marketing strategies that integrate talent, media, and in-game opportunities for global brands • Collaborate closely with the sales team to translate client briefs into impactful campaign proposals • Leverage audience data, creative storytelling, and deep understanding of gaming media formats and gaming creators to engage gaming communities • Develop campaign budgets that align to business standards while maintaining creative and strategic excellence • Work hands-on in the development and delivery of campaigns, collaborating with Sales, Partnerships, Research, Account Management, and clients to ensure seamless execution
🎯 Requirements
• Develop world class strategic responses to RFPs, incorporating audience insights from 1 st party and 3 rd party insights tools • Have deep understanding of the gaming eco-system, cultural understanding and market trends • Developing highly performant media strategies that utilise the gaming eco-system to deliver against client objectives • Conceptualize gaming marketing activations, including live streaming, VoD, social amplification, events and in-game integrations • Collaborate with internal and external Partnerships teams to develop gaming integrations • Ensure creative ideas are innovative, scalable and effective • Comfortable presenting to senior stakeholders, marketing executives and at industry showcases • Work hands-on with cross-functional teams, including Partnerships, Research, and Account Management, to execute campaigns • Ensure all campaign proposals adhere to platform policies and media owner regulations • Maintain a positive, solution-oriented communication style in internal and client-facing interactions • Monitor campaign performance against benchmarks and adjust strategies for ongoing optimization • Represent Livewire’s positive and collaborative values in all internal and external communications.
🏖️ Benefits
• 🚀 The rare opportunity to help support the transition of a scale up business into a global leader • 😇 Remote working, flexible hours and a commitment to work/life balance • 🎂 Celebrate your birthday your way, every year, with a paid day off • 🗣 Work with the world’s leading gaming brands, advertisers, talent and more • 💪 A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success • 👾 Be at the forefront of gaming media innovation - while having fun doing it
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