Living in a Bubble
1 - 10 employees
🛍️ eCommerce
🛒 Retail
eCommerce • Retail
Living in a Bubble is an Australian direct-to-consumer brand that designs and sells campervan and RV accessories through an online store. The company offers products such as magnetic flyscreens, insulated window covers, storage organizers, cookware sets, and portable cordless vacuums designed for van life and small mobile living spaces. Living in a Bubble positions itself as a lifestyle brand for van-lifers, emphasizing quality materials, easy installation, and community-oriented messaging.
E-commerce Marketing Manager – DTC, Shopify, Amazon
🔥 4 hours ago
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Living in a Bubble
1 - 10 employees
🛍️ eCommerce
🛒 Retail
eCommerce • Retail
Living in a Bubble is an Australian direct-to-consumer brand that designs and sells campervan and RV accessories through an online store. The company offers products such as magnetic flyscreens, insulated window covers, storage organizers, cookware sets, and portable cordless vacuums designed for van life and small mobile living spaces. Living in a Bubble positions itself as a lifestyle brand for van-lifers, emphasizing quality materials, easy installation, and community-oriented messaging.
📋 Description
• Own the overall marketing P&L for AU and US Shopify • Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets • Diagnose performance issues across the funnel and direct the team's response • Make data-driven decisions about budget allocation, channel mix, and growth priorities • Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews • Set the team's weekly cadence: stand-ups, trading reviews, debriefs • Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities • Brief the content creator on UGC angles, hooks, scenes, and deliverables • Hold the team accountable to deadlines, KPIs, and quality standards • Personally write and review creative briefs, test plans, and trading reports • Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads • Lead CRO improvements on product pages, checkout flow, and the mobile experience • Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review • Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV • Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) • Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses • Review and challenge the media buyer's weekly performance reports • Communicate directly and proactively with the founder team
🎯 Requirements
• 4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products • Hands-on Shopify or Shopify Plus experience (non-negotiable) • Direct experience marketing to the US market (Australia experience is a strong plus) • Proven in-house team management — full-time employees, not just freelancers or agencies • Comfortable managing a small team (3–6 people) while remaining hands-on • Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level • Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit • Experience with email/SMS lifecycle marketing, CRO, and creative testing systems • Excellent written and spoken English • What We Are Not Looking For • Pure media buyers (we already have one — we need their manager) • Agency owners or consultants looking to add LIAB as another client • Strategy-only managers who don't roll up their sleeves • Marketplace specialists (Amazon, Shopee, Lazada, TikTok Shop) without strong Shopify DTC experience • Service, SaaS, or B2B marketers without physical product DTC experience • Candidates who require constant direction or struggle with shifting priorities
🏖️ Benefits
• Full-time, remote • AEST working hours (Brisbane time), approximately 9am–5pm • Direct overlap with the Philippines-based team • Salary dependent on experience • The following benefits will apply after passing the **6-month probation period:** • Bi-annual bonus • Paid leave and annual Paid Vacation leave • Performance Bonus • Direct ownership of marketing strategy across two growing markets • Work with a passionate, fast-moving team building a category leader in the vanlife space • Radical transparency and direct feedback • Action orientation and ownership • Comfort with shifting priorities every 2–3 months • Big-picture thinking paired with organized execution • Builders, not waiters
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