Living in a Bubble
eCommerce • Retail
Living in a Bubble is an Australian direct-to-consumer brand that designs and sells campervan and RV accessories through an online store. The company offers products such as magnetic flyscreens, insulated window covers, storage organizers, cookware sets, and portable cordless vacuums designed for van life and small mobile living spaces. Living in a Bubble positions itself as a lifestyle brand for van-lifers, emphasizing quality materials, easy installation, and community-oriented messaging.
E-commerce Marketing Manager
Job not on LinkedIn
3 days ago
Living in a Bubble
eCommerce • Retail
Living in a Bubble is an Australian direct-to-consumer brand that designs and sells campervan and RV accessories through an online store. The company offers products such as magnetic flyscreens, insulated window covers, storage organizers, cookware sets, and portable cordless vacuums designed for van life and small mobile living spaces. Living in a Bubble positions itself as a lifestyle brand for van-lifers, emphasizing quality materials, easy installation, and community-oriented messaging.
đź“‹ Description
• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.
🎯 Requirements
• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment • Hands-on Shopify experience (required) • Experience managing a team of at least 3 members • Direct experience marketing to the US market (AU experience is a bonus) • Proven ability to scale Meta and Google campaigns profitably • Strong analytical and data interpretation skills • Comfortable with creative strategy, funnel optimization, and rapid experimentation • Excellent communication and project leadership skills • Passion for adventure, travel, or the outdoors is a big plus
🏖️ Benefits
• Competitive compensation package • Annual leave + sick leave + biannual performance bonus • Direct ownership of marketing strategy and creative direction • Join a fast-growing global brand in a booming outdoor category • Work with a passionate international team and help shape the future of vanlife gear
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