Content Writer – Manager

🔥 5 hours ago

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Lobster

WebsiteLinkedInAll Job Openings

201 - 500 employees

The Lobster Group develops and sells no-code software solutions: Lobster_data for intelligent data integration (e.g. EDI & EAI, API management, workflow orchestration, ETL/ELT, IoT & Industry 4.0), Lobster_pro for business process automation (e.g. process optimisation, E2E process transparency, track & trace) and Lobster_pim for consistent product data management (central data repository, multilingualism, export via all digital channels). We are taking an entirely new technological approach, which no longer treats data and processes as separates but integrates them as one. Lobster’s mission? To connect people, systems and things, inspire employees to embrace digitalisation and help businesses realise their digital transformation goals.

📋 Description

• You take responsibility for: writing that works. Blog articles, case studies, white papers, emails, social posts, and video scripts — always focused on benefits rather than buzzword bingo • Making the complex simple. You translate technical solutions into clear business benefits that even non-technical audiences can immediately understand • Shaping the Lobster voice. You give our brand verbal wit and recognizability — professional, but with bite • Turn one into five. One strong asset, many formats: you build an efficient repurposing routine • Be visible to people and machines. You optimize content for traditional search and AI search (ChatGPT, Perplexity, Google AI Overviews) and maintain metadata, internal linking, and structure directly in the CMS

🎯 Requirements

• You have native-level German and a comparable command of English • Experience in B2B content, either in-house or agency-side • A portfolio that demonstrates you make dry topics engaging without becoming unprofessional • You understand how search works and have used SEO tools such as SEMrush or Ahrefs as well as Google Search Console • AEO (i.e., visibility in AI answers) excites you, or you already have first-hand experience with it • WordPress and HubSpot don't intimidate you • You publish content yourself rather than waiting for others • You use AI tools confidently to speed up your work without the output sounding like AI

🏖️ Benefits

• A modern, spacious office with views of Lake Starnberg in Tutzing • Subsidized lunches in our on-site restaurant • A personal budget for your professional development and training • 30 days of vacation per year • 2 additional paid days off on Christmas Eve and New Year's Eve • Up to 20 days per year of mobile work from EU countries • Bike leasing through our partnership with JobRad • Flexible remote working options • Team evenings every Thursday — we cover food and drinks • A company pension plan (bAV)