Content Writer – Manager

🕒 June 10

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Lobster

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔌 API

🤝 B2B

☁️ SaaS

API • B2B • SaaS

Lobster develops and sells no-code software solutions for data integration, process automation, and product information management. With a focus on API management, business automation, and cloud integration, Lobster's products include Lobster_data for intelligent data integration, Lobster_pro for business process automation, and Lobster_pim for consistent product data management. The company aims to connect people, systems, and things, facilitating digital transformation for businesses.

📋 Description

• You take responsibility for: writing that works. Blog articles, case studies, white papers, emails, social posts, and video scripts — always focused on benefits rather than buzzword bingo • Making the complex simple. You translate technical solutions into clear business benefits that even non-technical audiences can immediately understand • Shaping the Lobster voice. You give our brand verbal wit and recognizability — professional, but with bite • Turn one into five. One strong asset, many formats: you build an efficient repurposing routine • Be visible to people and machines. You optimize content for traditional search and AI search (ChatGPT, Perplexity, Google AI Overviews) and maintain metadata, internal linking, and structure directly in the CMS

🎯 Requirements

• You have native-level German and a comparable command of English • Experience in B2B content, either in-house or agency-side • A portfolio that demonstrates you make dry topics engaging without becoming unprofessional • You understand how search works and have used SEO tools such as SEMrush or Ahrefs as well as Google Search Console • AEO (i.e., visibility in AI answers) excites you, or you already have first-hand experience with it • WordPress and HubSpot don't intimidate you • You publish content yourself rather than waiting for others • You use AI tools confidently to speed up your work without the output sounding like AI

🏖️ Benefits

• A modern, spacious office with views of Lake Starnberg in Tutzing • Subsidized lunches in our on-site restaurant • A personal budget for your professional development and training • 30 days of vacation per year • 2 additional paid days off on Christmas Eve and New Year's Eve • Up to 20 days per year of mobile work from EU countries • Bike leasing through our partnership with JobRad • Flexible remote working options • Team evenings every Thursday — we cover food and drinks • A company pension plan (bAV)