Digital Analytics Analyst

November 17

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Localiza&Co

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Transport • eCommerce • B2C

Localiza&Co. is a car rental company that offers a range of services including vehicle rentals, fleet management, and car subscriptions. With a presence in multiple Latin American countries like Argentina, Brazil, Colombia, Ecuador, Mexico, Paraguay, and Uruguay, Localiza&Co. is dedicated to providing convenient and efficient transportation solutions. They cater to both individual customers and businesses, offering services such as fast digital vehicle pickup, loyalty programs, and various vehicle options for different travel needs.

10,000+ employees

Founded 1973

🚗 Transport

🛍️ eCommerce

👥 B2C

📋 Description

• Develop, review and mature tracking across digital platforms in collaboration with development and technology teams; • Promote best practices for using analytics tools such as GA4, Appsflyer, BigQuery and Funnel; • Develop processes for sending and ingesting data with media platforms, CRM tools and other partners; • Support data processing and structuring to generate marketing intelligence, including attribution of the results from the department's efforts; • Diagnose and fix issues with marketing integrations; • Collaborate with media & performance, CRO, SEO and CRM teams to drive results and improve efficiency.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering or related fields; • Strong communication, teamwork, organization and process documentation skills; • Previous experience in Marketing or technology areas; • Knowledge of Google Tag Manager and Google Analytics; • Experience with data integrations, especially with paid media platforms and CRM tools. • Preferred qualifications: • Previous experience working directly with Web Analytics teams, Data Engineering or data analysis focused on Marketing; • Knowledge of concepts related to Paid Media (Google Ads, Meta Ads, etc.); • Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python); • Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels; • Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase; • Familiarity with marketing attribution concepts (Last Click, Multi-touch, Data-Driven Attribution) and incrementality; • Experience developing in cloud environments (GCP or AWS).

🏖️ Benefits

• Profit sharing • Food allowance • Meal voucher • Health insurance • Dental insurance • Gympass • Private pension plan • Transportation voucher • Allya • Home office allowance • Unlimited access to a variety of courses from our Localiza University • Internal training and development programs • Discount on vehicle purchase and rental