Head of GEO

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Lodgify

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 $30M Series B on 2022-11

Consulting • Marketing • Logistics

Lodgify is a comprehensive vacation rental property management software company that helps property owners and managers streamline their operations. It offers features such as a reservation system, unified inbox, guest management, task management, automation, reporting and analytics, and owner statements. Lodgify supports integrations with major booking platforms like Airbnb, Booking. com, Vrbo, and Expedia, providing a channel manager to sync calendars, rates, and reservations. It also enables users to create custom websites with a booking widget, supporting platforms like WordPress, Squarespace, Wix, and more. With additional tools like dynamic pricing, a mobile app, and AI-powered automation, Lodgify aims to increase productivity and enhance guest experiences for short-term rental businesses. The company provides free onboarding, personalized support, and a variety of resources to ensure a smooth transition to their platform, appealing to individual hosts, property managers, and various types of accommodations.

📋 Description

• Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. • Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team. • Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility. • Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability — site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy. • Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals. • Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution — from programmatic content pipelines to automated citation monitoring and structured data deployment. • Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution. • Defend and compound Lodgify's classical SEO foundation — technical health, crawlability, on-page optimization, authority building, and link strategy. • Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction. • Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs. • Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. • Experiment at the frontier. Lead GEO-focused experiments and product integrations — working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements.

🎯 Requirements

• At least 8 years of experience in SEO, organic growth, or AI search optimization — with at least 3 years in a leadership or channel-ownership role (Head, Director, Principal, or equivalent). • Proven track record of delivering measurable results with GEO, programmatic SEO, or AI-enabled content workflows — not just familiarity with the concepts. • Proven track record of owning a search or organic channel strategy — not just executing within one. • Deep expertise in how LLMs retrieve, chunk, and cite content — and what it takes to win share of model across AI-powered search surfaces. • Experience influencing cross-functional roadmaps, particularly with Product, Engineering, and Sales stakeholders at a decision-making level. • Proven ability to drive engineering and product prioritization without direct authority — you've secured sprint allocation, shaped roadmaps, and moved cross-functional teams through the quality of your business case, not through reporting lines. • Strong analytical mindset: you can build measurement frameworks, define KPIs, and communicate channel performance in business terms to a non-technical audience. • Executive communication skills: you can translate complex GEO/AI search strategy into compelling narratives for leadership and the broader org. • Comfortable setting direction in fast-moving, high-ambiguity environments. You don't wait for clarity — you create it.

🏖️ Benefits

• Remote Flexibility: The freedom to work from home any day that works for you. • Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August. • Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered. • Meal Perk:€150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office. • Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo). • Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup. • Language Learning: Free Spanish classes. • Referrals: Cash rewards for bringing in new talent. • Social Life: Daily office breakfast and monthly team events • Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.