Lead – Growth & Demand Marketing

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🕒 February 2

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LoginRadius

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🔒 Cybersecurity

☁️ SaaS

🔌 API

Cybersecurity • SaaS • API

LoginRadius is a customer identity and access management (CIAM) platform and Identity-as-a-Service (IDaaS) provider that helps enterprises implement authentication, authorization, account security, and user management across web and mobile applications. It offers developer-first RESTful APIs and SDKs, no-code builders, and features such as passwordless and social login, federated SSO, adaptive MFA, bot detection, and consent management, all designed for high scale and multi-brand deployments.

📋 Description

• Own the end-to-end content strategy and execution for Blogs focused on CIAM, security, developer, and enterprise audiences • Guides, eBooks, and gated assets for lead generation • webinar content including themes, landing pages, promotions, and follow-ups • Campaign and product landing pages • Social media content aligned to demand generation and distribution goals • Own on-page SEO for blogs, landing pages, and core website pages • Plan and execute programmatic SEO initiatives to scale organic traffic and inbound leads • Conduct keyword research, content gap analysis, and internal linking optimization • Drive conversion improvements across: • Landing pages and gated assets • Website journeys and CTA • LiveChat and conversational lead capture • Build, test, and optimize landing pages to improve conversion rates and lead quality • Own lifecycle and campaign email marketing including: • Drip and nurture campaigns • Automation and engagement workflows • Conversion-focused email journeys

🎯 Requirements

• 3–7 years of experience in B2B SaaS growth or demand marketing • B.Tech, BE, or equivalent qualification (engineering, computer science, or related field preferred) • Ability to translate complex technical concepts into clear messaging for developers and enterprise buyers • Hands-on experience across content, SEO, CRO, and email-led demand generation • Comfortable working with product and engineering teams to understand features, APIs, and technical differentiators • Working knowledge of web technologies, APIs, and SaaS • Proven track record of driving inbound demand and pipeline growth • Experience with marketing automation and CRM tools (HubSpot preferred) • Strong ownership mindset with the ability to execute end-to-end

🏖️ Benefits

• Opportunity to work with a cutting-edge technology company in a rapidly growing industry • Collaborative and inclusive work environment • Competitive salary and benefits package • Health and Accidental Insurance • Certification Policy : Opportunities for professional growth and development