Demand Generation Coordinator

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Longbow Advantage

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💼 Consulting

📦 Logistics

💰 Venture Round on 2021-02

Consulting • Logistics • Supply Chain

Longbow Advantage is a company specializing in supply chain consulting and warehouse management solutions. They offer an end-to-end approach to warehousing strategy, integrating technology and expert consultations to enhance supply chain operations. Longbow's services include Supply Chain Consulting, Warehouse Visibility, Labour Management Systems, Global Inventory Management, and 3PL Solutions, all centered around their Rebus Platform. The company's solutions deliver real-time data visibility, labor productivity insights, and efficient inventory management, supported by their advanced analytics capabilities. Longbow is dedicated to providing customized, effective strategies that meet the unique needs of its clients, with a strong emphasis on technology integration and innovative problem-solving to improve operational efficiency in the supply chain industry.

📋 Description

• Support execution of email marketing campaigns: building sends, segmenting lists, QA/testing, and scheduling. • Assist with setup and monitoring of paid campaigns (LinkedIn, Google Ads), including tracking, budget pacing, and basic optimization support. • Maintain and organize campaign assets, lists, and workflows in HubSpot. • Support basic on-page SEO tasks tied to campaigns: metadata, keyword tagging, and landing page optimization. • Assist with website updates related to campaigns and digital marketing initiatives (landing pages, forms, campaign-specific content). • Help track SEO and website performance metrics, flagging opportunities to the Sr. Demand Generation Manager. • Pull and organize campaign performance data (email, paid, event) into regular reporting. • Support tracking of key demand gen metrics and flag trends or issues to the Sr. Demand Generation Manager. • Help maintain clean, accurate data across HubSpot and reporting dashboards. • Organize and manage in-person events, including trade shows, conferences, and networking events. • Coordinate logistics for in-person events, trade shows, and webinars: venue and vendor coordination, shipping/materials, registration, and on-site support. • Support promotional planning and follow-up communications for events. • Collaborate with the Content Manager to develop event materials and promotional content. • Measure event ROI and gather feedback to improve future events. • Work closely with the Sr. Demand Generation Manager and Content Marketing Manager to keep campaign messaging and timing aligned. • Coordinate with external agencies and vendors on execution details as needed. • Track work in monday.com and flag blockers early.

🎯 Requirements

• 1-2 years of experience in marketing, digital marketing, or a related internship; a degree in Marketing, Business, or a related field is a plus but not required. • Familiarity with marketing tools like HubSpot, Wordpress, Canva, Google Ads or similar platforms is a plus. • Strong organizational skills and comfort managing several moving pieces at once. • Comfortable working with data and reporting basics (Excel/Sheets); eager to build deeper analytics skills. • Clear written and verbal communicator. • Eager to learn, detail-oriented, and comfortable taking direction while building toward more ownership over time. • Ability to travel for a few in-person events/trade shows (approximately 1-3 per year) • Comfort using AI tools (we use Claude) to work more efficiently is a plus.

🏖️ Benefits

• 4-weeks of paid vacation • 6 paid sick days, 2 paid personal days per year • Excellent health and dental benefits, eligible as of your first day! • Group RRSP/401k Matching • Work from Home